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Stanley Sticker

Maybe

An estimated 0.6% of orders come back. But shoppers spend an estimated $69K a year here, so Stanley Sticker is a Maybe.

Flapen Score
50
50 / 100
Top 21% of 8,347 Electronics niches · +7 vs the category median of 43
Market size
$69K/yr447K searches / yr
90-day growth
+1.8%search demand this quarter
Competition
36%top-5 click share · 44 brands · 52 sellers

Flapen Score

Stanley Sticker against its category

The dotted line is the Electronics average. Past it, Stanley Sticker is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Sticker market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Sticker 447K times last year and spent an estimated $69K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 447K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
447K
Growth, 90 days vs prior 90
+1.8%
Conversion, latest week
1.5%
Market size, estimated
$69Ka year
Peak month
December1.6× the quietest month
Top search term
stickers for cups46K searches a year

02 · Price

A sale here is worth $10.43.

Listings sell for $10.43 on average, from $2.30 to $39.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.43 that is $0 to $1K a year per listing.

Average price
$10.43under the $15 to $100 sweet spot
Price range
$2.30–$39.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #404 within Skins & Decals. It carries 1,542 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
85%
Out of stock, average day
8.7%
Average rank
#404in Skins & Decals
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,542per listing
Listings tracked
52

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stanley Sticker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

52

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

36%

Top 20: 72%

Open market

57%

  • Brand 111%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Stanley Sticker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Stanley Sticker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stickers for cups46K/yr
  • cup stickers45K/yr
  • decals for tumblers51K/yr
  • tumbler stickers41K/yr
  • stanley cup stickers39K/yr
  • cup stickers for tumblers waterproof22K/yr
  • stanley stickers33K/yr
  • stickers for cups waterproof17K/yr
  • stickers for stanley cups17K/yr
  • stanley stickers waterproof19K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Sticker

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Not accurate size”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Stanley Sticker questions

Answered from the same tracked data.