standard horizon vhf marine radio
Skip itPrices mostly outside the sweet spot ($110.94–$427.65) — this niche doesn't clear our bar today.
Review moat
Great284.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$218.66avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$169K$169K/yr · 28K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$110.94–$427.65cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, standard horizon vhf marine radio is a $169K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
standard horizon vhf marine radio market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $164K–$219K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 58%
- Out of stock
- 4.8%
- Avg brand age
- 62 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
116
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- STANDARD HORIZON82%
- Standard Motor Products8%
- COBRA4%
- Standard2%
- YAESU2%
- Uniden2%
Demand
Weekly Amazon search volume, last 14 weeks — +42.2% search growth over the last 90 days.Top standard horizon vhf marine radio search terms
- standard horizon vhf marine radio19K/yr
- standard horizon6K/yr
- standard horizon vhf3K/yr
Top standard horizon vhf marine radio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]](https://m.media-amazon.com/images/I/31GYaZEn5GL.jpg)
Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]
STANDARD HORIZON$117.444.6★428 rev
Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
STANDARD HORIZON$174.944.8★5 rev
Standard Horizon GX1410B Eclipse Series 25W Fixed Mount VHF Black
STANDARD HORIZON$175.145.0★3 rev
Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf
Standard Motor Products$115.314.5★1,294 rev
Standard Horizon HX891BTBK
STANDARD HORIZON$228.674.8★30 rev
Newest
by launch dateStandard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
STANDARD HORIZON$174.945 rev
Standard Horizon GX1410B Eclipse Series 25W Fixed Mount VHF Black
STANDARD HORIZON$175.143 rev
Standard Horizon GX1410GB Eclipse Series 25W Fixed Mount VHF & GPS Black
STANDARD HORIZON$217.250 rev
Standard Horizon GX1410GW Eclipse Series 25W Fixed Mount VHF & GPS White
STANDARD HORIZON$211.090 rev
Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.5635 rev
Trending
90-day click momentumStandard Horizon GX1410B Eclipse Series 25W Fixed Mount VHF Black
STANDARD HORIZON$175.145.0★
Standard Horizon GX1410GB Eclipse Series 25W Fixed Mount VHF & GPS Black
STANDARD HORIZON$217.250.0★
Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
COBRA$129.564.7★
Standard Horizon GX1410GW Eclipse Series 25W Fixed Mount VHF & GPS White
STANDARD HORIZON$211.090.0★
Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
STANDARD HORIZON$174.944.8★
What buyers say about standard horizon vhf marine radio
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Battery life seems good so far”
“Easy to Use”
“It is very compact”
“Prices right radio”
“Love that it is waterproof and has a float and flash feature”
“Works as promised”
“Works great”
“The NOAA weather alerts are a standout feature; they are fast, accurate, and essential for staying safe when summer storms roll in unexpectedly”
“buttons are easy to navigate”
What buyers complain about
“Didnt last”
“Bad charging system”
“the thing wont turn on”
“Sort of wish they gave a dummy guide for people on what to say/take note of if you find yourself in need of help”
“BEWARE, the Latest Firmware on the Standard Horizon web site V2.0.06 will brick this radio”
“Defective and unreliable”
“the Mic quit working”
“Batteries tend to fail”
“Lack of Quality in a marine VHF can kill you”
“Misleading details”
Top return reasons
Common questions
- Is standard horizon vhf marine radio profitable to sell on Amazon United States?
- The niche generates $169K/yr across 24 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the standard horizon vhf marine radio niche?
- 6 brands and 116 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in standard horizon vhf marine radio?
- Top complaints mined from reviews: Durability, Charging, Functionality-Overall. The return rate is 1.8%.
- What does it cost to enter the standard horizon vhf marine radio niche?
- Listings span $110.94–$427.65; the average listing price is $218.66 (sweet spot $15–$100). The average incumbent carries 285 reviews — the moat a new listing must climb.