Standard Horizon Vhf Marine Radio
FailPrices span $110.94–$427.65, mostly outside the sweet spot, so Standard Horizon Vhf Marine Radio is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $169K/yr28K searches / yr
- 90-day growth
- +42.2%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 116 sellers
Flapen Score
Standard Horizon Vhf Marine Radio against its category
The dotted line is the Electronics average. Past it, Standard Horizon Vhf Marine Radio is stronger. Inside it, weaker.
Market
The Standard Horizon Vhf Marine Radio market on Amazon at a glance
Shoppers on Amazon United States searched for Standard Horizon Vhf Marine Radio 28K times last year and spent an estimated $169K. The top 5 brands take 98% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +42.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $169Ka year
- Top search term
- standard horizon vhf marine radio19K searches a year
02 · Price
A sale here is worth $218.66.
Listings sell for $218.66 on average, from $110.94 to $427.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $218.66 that is $0 to $22K a year per listing.
- Average price
- $218.66above the $15 to $100 sweet spot
- Price range
- $110.94–$427.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$22K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #93 within Car & Vehicle Electronics. It carries 285 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 58%
- Out of stock, average day
- 4.8%
- Average rank
- #93in Car & Vehicle Electronics
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 285per listing
- Listings tracked
- 24
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Standard Horizon Vhf Marine Radio products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]](https://m.media-amazon.com/images/I/31GYaZEn5GL.jpg)
Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]
- Price
- $117.44
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 7y ago

Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
- Price
- $174.94
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago

Standard Horizon GX1410B Eclipse Series 25W Fixed Mount VHF Black
- Price
- $175.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf
- Price
- $115.31
- Rating
- 4.5/5
- Reviews
- 1,294
- Age
- 7y ago

Standard Horizon HX891BTBK
- Price
- $228.67
- Rating
- 4.8/5
- Reviews
- 30
- Age
- 2y ago
Trending
estimated 90-day click momentum
Standard Horizon GX1410B Eclipse Series 25W Fixed Mount VHF Black
- Price
- $175.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Standard Horizon GX1410GB Eclipse Series 25W Fixed Mount VHF & GPS Black
- Price
- $217.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
- Price
- $129.56
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 10mo ago

Standard Horizon GX1410GW Eclipse Series 25W Fixed Mount VHF & GPS White
- Price
- $211.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
- Price
- $174.94
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago
Newest
by launch date
Standard Horizon GX1410W Eclipse Series 25W Fixed Mount VHF White
- Price
- $174.94
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago

Standard Horizon GX1410B Eclipse Series 25W Fixed Mount VHF Black
- Price
- $175.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Standard Horizon GX1410GB Eclipse Series 25W Fixed Mount VHF & GPS Black
- Price
- $217.25
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Standard Horizon GX1410GW Eclipse Series 25W Fixed Mount VHF & GPS White
- Price
- $211.09
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Cobra BlueBound 350 VHF Handheld Marine Radio Black 6-Watt Floating Long Range NOAA Weather Alerts International Functionality IPX7 Waterproof USB-C Submersible LCD Screen Belt Clip
- Price
- $129.56
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
116
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
0%
- STANDARD HORIZON82%
- Standard Motor Products8%
- COBRA4%
- Standard2%
- YAESU2%
- Uniden2%
Demand
Standard Horizon Vhf Marine Radio search demand
Weekly searches over the year. Pick a range.
Search terms
Top Standard Horizon Vhf Marine Radio search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- standard horizon vhf marine radio19K/yr
- standard horizon6K/yr
- standard horizon vhf3K/yr
Reviews and returns
What reviews say buyers love and hate about Standard Horizon Vhf Marine Radio
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Standard Horizon Vhf Marine Radio questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









