Is standard horizon hx210 profitable to sell on Amazon United States?

The niche generates $112K/yr across 3 tracked products. 90-day search growth is +92.8%. Flapen's verdict: Skip it (43/100).

How competitive is the standard horizon hx210 niche?

2 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in standard horizon hx210?

Top complaints mined from reviews: Durability, Instructions/User Manual/Troubleshooting, Charging. The return rate is 2.0%.

When does demand for standard horizon hx210 peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the standard horizon hx210 niche?

Listings span $110.94–$117.44; the average listing price is $114.56 (sweet spot $15–$100). The average incumbent carries 686 reviews — the moat a new listing must climb.

standard horizon hx210

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Great+92.8%

90-day search growth — must beat 0% to launch

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Review moat

Good685.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$114.56

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$112K

$112K/yr · 11K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$110.94–$117.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, standard horizon hx210 is a $112K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

standard horizon hx210 market data

Units sold / yr: 1K–1K; avg 250–500/product
Revenue / yr: $115K–$143K; units × avg price
Conversion rate: 9.2%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

STANDARD HORIZON84%
Standard Motor Products16%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +92.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Open Trend

Top standard horizon hx210 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]

STANDARD HORIZON$117.444.6★428 rev

Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver

STANDARD HORIZON$110.944.6★335 rev

Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf

Standard Motor Products$115.314.5★1,294 rev

Newest

by launch date

Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf

Standard Motor Products$115.311,294 rev

7y ago

Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]

STANDARD HORIZON$117.44428 rev

7y ago

Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver

STANDARD HORIZON$110.94335 rev

8y ago

What buyers say about standard horizon hx210

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“easy to use”

Portability17%

“Exactly what I wanted in a handheld”

Battery Life17%

“battery last longer than expected”

Compactness8%

“Compact and easy to use,”

Charging8%

“Its always 100% charged”

Weight Light6%

“The icom m-25 is lighter”

What buyers complain about

Durability25%

“Failed after just 3 months”

Instructions/User Manual/Troubleshooting17%

“Nothing in instructions”

Charging14%

“Bad charging system”

Functionality-Overall8%

“the thing wont turn on”

Battery Life8%

“If you leave it on the battery is dead”

Water Resistance8%

“Water ingress after 1 year of use”

Rusts/Corrodes6%

“The anodes get oxides”

Top return reasons

Charging27%

Size-Overall12%

Functionality-Overall11%

Range7%

Quality-Overall7%

Defective Material/Parts6%

GPS4%

Audio Volume3%

Advertised Vs Actual Product3%

Battery Life3%

Common questions

Is standard horizon hx210 profitable to sell on Amazon United States?: The niche generates $112K/yr across 3 tracked products. 90-day search growth is +92.8%. Flapen's verdict: Skip it (43/100).
How competitive is the standard horizon hx210 niche?: 2 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in standard horizon hx210?: Top complaints mined from reviews: Durability, Instructions/User Manual/Troubleshooting, Charging. The return rate is 2.0%.
When does demand for standard horizon hx210 peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the standard horizon hx210 niche?: Listings span $110.94–$117.44; the average listing price is $114.56 (sweet spot $15–$100). The average incumbent carries 686 reviews — the moat a new listing must climb.