Standard Horizon Hx210
FailThe top 5 products take 100% of clicks, so Standard Horizon Hx210 is a Fail.
- Flapen Score
- 43 / 100Ranks 4,131 of 8,347 Electronics niches · on the category median43
- Market size
- $112K/yr11K searches / yr
- 90-day growth
- +92.8%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 67 sellers
Flapen Score
Standard Horizon Hx210 against its category
The dotted line is the Electronics average. Past it, Standard Horizon Hx210 is stronger. Inside it, weaker.
Market
The Standard Horizon Hx210 market on Amazon at a glance
Shoppers on Amazon United States searched for Standard Horizon Hx210 11K times last year and spent an estimated $112K. All 2 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +92.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- +92.8%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $112Ka year
- Peak month
- July2.7× the quietest month
- Top search term
- standard horizon hx2109K searches a year
02 · Price
A sale here is worth $114.56.
Listings sell for $114.56 on average, from $110.94 to $117.44. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $114.56 that is $29K to $57K a year per listing.
- Average price
- $114.56above the $15 to $100 sweet spot
- Price range
- $110.94–$117.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $29K–$57K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Car & Vehicle Electronics. It carries 686 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Car & Vehicle Electronics
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 686per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Standard Horizon Hx210 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]](https://m.media-amazon.com/images/I/31GYaZEn5GL.jpg)
Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]
- Price
- $117.44
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 7y ago

Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver
- Price
- $110.94
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 8y ago

Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf
- Price
- $115.31
- Rating
- 4.5/5
- Reviews
- 1,294
- Age
- 7y ago
Trending
estimated 90-day click momentum
Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver
- Price
- $110.94
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 8y ago

Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf
- Price
- $115.31
- Rating
- 4.5/5
- Reviews
- 1,294
- Age
- 7y ago
![Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]](https://m.media-amazon.com/images/I/31GYaZEn5GL.jpg)
Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]
- Price
- $117.44
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 7y ago
Newest
by launch date
Standard Horizon HX210 HX210 6W Compact Floating Marine Handheld Vhf
- Price
- $115.31
- Rating
- 4.5/5
- Reviews
- 1,294
- Age
- 7y ago
![Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]](https://m.media-amazon.com/images/I/31GYaZEn5GL.jpg)
Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver [HX210]
- Price
- $117.44
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 7y ago

Standard Horizon HX210 6W Floating Handheld Marine VHF Transceiver
- Price
- $110.94
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
67
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- STANDARD HORIZON84%
- Standard Motor Products16%
Demand
Standard Horizon Hx210 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×
Reviews and returns
What reviews say buyers love and hate about Standard Horizon Hx210
We read the reviews and the return reasons for every product selling here.
“Failed after just 3 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Standard Horizon Hx210 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









