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Standard Horizon Hx210

Fail

The top 5 products take 100% of clicks, so Standard Horizon Hx210 is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$112K/yr11K searches / yr
90-day growth
+92.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 67 sellers

Flapen Score

Standard Horizon Hx210 against its category

The dotted line is the Electronics average. Past it, Standard Horizon Hx210 is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Standard Horizon Hx210 market on Amazon at a glance

Shoppers on Amazon United States searched for Standard Horizon Hx210 11K times last year and spent an estimated $112K. All 2 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +92.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+92.8%
Conversion, latest week
9.2%
Market size, estimated
$112Ka year
Peak month
July2.7× the quietest month
Top search term
standard horizon hx2109K searches a year

02 · Price

A sale here is worth $114.56.

Listings sell for $114.56 on average, from $110.94 to $117.44. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $114.56 that is $29K to $57K a year per listing.

Average price
$114.56above the $15 to $100 sweet spot
Price range
$110.94–$117.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
$29K–$57K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Car & Vehicle Electronics. It carries 686 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Car & Vehicle Electronics
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
686per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$22K$45K$67K$89K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

67

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • STANDARD HORIZON84%
  • Standard Motor Products16%

Demand

Standard Horizon Hx210 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Standard Horizon Hx210

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Durability”
2.0%of orders come back
“Failed after just 3 months”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Standard Horizon Hx210 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data