squishmallow stickers
Skip itPrices mostly outside the sweet spot ($2.68–$9.63) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good724.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$6.75avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 78K searches
Price range
Bad$2.68–$9.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, squishmallow stickers is a $34K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
squishmallow stickers market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $41K–$54K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #949
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 10.7%
- Avg brand age
- 22 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- Horizon Group USA58%
- YWDXX15%
- shouqiuzhonglv15%
- YSYKJYXGS3%
- ZHYAW3%
- pcnearty3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.0×
Top squishmallow stickers search terms
- squishmallow stickers55K/yr
- squishmallow sticker book10K/yr
- squishmallows stickers10K/yr
- squishmallow sticker2K/yr
Top squishmallow stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Squishmallows
Horizon Group USA$9.084.8★6,446 rev
100 pcs Cute Kawaii Animal Stickers Waterproof Vinyl Decals for Water Bottle Laptop Scrapbook Party Favors Teens Gift (Kawai)
YWDXX$7.924.8★9 rev
50Pcs Cute Cartoon Stickers Animal Waterproof Vinyl Stickers for Guitar Bike Skateboard Luggage Phone Aesthetic Decals Gift for Kids Teen Birthday Party
shouqiuzhonglv$5.334.7★202 rev
Horizon Group USA Puffy Sticker Playset for Kids Squishy Squishmallows
Horizon Group USA$3.354.8★65 rev
Original Squishmallows Squishy Sticker Book for Kids Scrapbook Journaling Laptop Sticker Pack for Kids Crafts
Horizon Group USA$2.684.3★49 rev
Newest
by launch date
100PCS Cute Animal Stickers for Water Bottles
Generic$9.320 rev
Zhyaw 100 Pcs Kawaii Stickers Cute Waterproof Vinyl Decals for Laptop Water Bottle Phone Skateboard for Girls Teens Friends Adults
ZHYAW$7.952 rev
100 pcs Cute Kawaii Animal Stickers Waterproof Vinyl Decals for Water Bottle Laptop Scrapbook Party Favors Teens Gift (Kawai)
YWDXX$7.929 rev
Horizon Group USA Puffy Sticker Playset for Kids Squishmallows
Horizon Group USA$6.684 rev
Original Squishmallows Puffy Stickers 33 Stationery Stickers Spring Theme
Horizon Group USA$3.9618 rev
Trending
90-day click momentumZhyaw 100 Pcs Kawaii Stickers Cute Waterproof Vinyl Decals for Laptop Water Bottle Phone Skateboard for Girls Teens Friends Adults
ZHYAW$7.952.5★
100PCS Cute Animal Stickers for Water Bottles
Generic$9.320.0★
100 pcs Cute Kawaii Animal Stickers Waterproof Vinyl Decals for Water Bottle Laptop Scrapbook Party Favors Teens Gift (Kawai)
YWDXX$7.924.8★
Original Squishmallows Squishy Sticker Book for Kids Scrapbook Journaling Laptop Sticker Pack for Kids Crafts
Horizon Group USA$2.684.3★
100 Pcs Animal Stickers for Kids Cute Water Bottle Stickers for Kids Waterproof Vinyl Laptop Kid Sticker Pack Kid Classroom Prizes for Elementary Students
pcnearty$6.934.8★
What buyers say about squishmallow stickers
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment & well done”
“Very fair price”
“Fun for the kids”
“Comes with all different sizes”
“Cute designs”
“The colors are very bright & shinny”
“durable”
“Great for a gift”
“The product is very easy to use”
“sticks great love they come in different sizes”
What buyers complain about
“I don't love the stickiness quality”
“The squishy is kind of hard”
“would have been better if was little cheaper”
Top return reasons
Common questions
- Is squishmallow stickers profitable to sell on Amazon United States?
- The niche generates $34K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the squishmallow stickers niche?
- 8 brands and 13 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in squishmallow stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Hard Feel, Value For Money. The return rate is 0.8%.
- When does demand for squishmallow stickers peak?
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- What does it cost to enter the squishmallow stickers niche?
- Listings span $2.68–$9.63; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.