squid game birthday decorations
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great271.74avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.21–$31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.24avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$54K$54K/yr · 160K searches
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, squid game birthday decorations is a $54K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
squid game birthday decorations market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $40K–$53K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #6,175
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 80%
- Out of stock
- 19.7%
- Avg brand age
- 27 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
27 falling
Sellers
41
Top-5 brand share
49%
Top 20: 95%
Top-5 click share
41%
Top 20: 85%
Open market
44%
- OtRainbow14%
- LADVCORP11%
- party greeting9%
- MinFyberd8%
- CoCube+7%
- Charon7%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -28.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 8.6×
Top squid game birthday decorations search terms
- squid game party decorations26K/yr
- squid game birthday decorations20K/yr
- squid games party decorations18K/yr
- squid game party15K/yr
- squid game cake topper11K/yr
- squid game decorations12K/yr
- squid games birthday decorations6K/yr
- squid game birthday8K/yr
- squid game party favors7K/yr
- squid game balloons6K/yr
Top squid game birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LADVCORP 96Pcs Squid Theme Inspired Birthday Party Decorations Serves 24
LADVCORP$24.705.0★2 rev
25-Piece Korean Survival Game Decal Collection - Guard Figures & Game Motifs - Premium Vinyl Waterproof Stickers Multi-Use for Journals Gear Gifts(Officially Licensed)
OtRainbow$8.304.6★58 rev
96pcs Squid Birthday Plates and Napkins Squid Party Supplies Survival Theme Disposable Tableware Set for Kids Men Women Retro Challenge Theme Birthday Party Supplies Decoration Serve 24
party greeting$17.944.6★119 rev
Horror Survival Game Theme Party Backdrop Halloween Party Decor Background Photo Booth Props Squid Theme Tapestry Birthday Party Banner Table Cloth(Bright)
Charon$13.744.9★12 rev
3.28x4.92 ft Happy Birthday Backdrop Polyester Reusable Korean Games Backdrop Easy to Use Korean Games Party Decoration Supplies for Men Women Birthday
SAVITA$9.085.0★11 rev
Newest
by launch date3.28x4.92 ft Happy Birthday Backdrop Polyester Reusable Korean Games Backdrop Easy to Use Korean Games Party Decoration Supplies for Men Women Birthday
SAVITA$9.0811 rev
42Pack Squid Game Birthday Party Supplies Pack IncludesBannerCake TopperBlackdrop for party supplies
ShrooFit$20.453 rev
96pcs Squid Birthday Plates and Napkins Squid Party Supplies Survival Theme Disposable Tableware Set for Kids Men Women Retro Challenge Theme Birthday Party Supplies Decoration Serve 24
party greeting$17.94119 rev
LADVCORP 96Pcs Squid Theme Inspired Birthday Party Decorations Serves 24
LADVCORP$24.702 rev
MinFyberd Squid Theme Gift Boxes Coffin Games Party Paper Box Bow Survival Theme Party Treat Favor Boxes Gamer Parties Supplies for Girls Boys Birthday Decorations (12 Pcs)
MinFyberd$9.675 rev
Trending
90-day click momentum42Pack Squid Game Birthday Party Supplies Pack IncludesBannerCake TopperBlackdrop for party supplies
ShrooFit$20.453.9★
96pcs Squid Birthday Plates and Napkins Squid Party Supplies Survival Theme Disposable Tableware Set for Kids Men Women Retro Challenge Theme Birthday Party Supplies Decoration Serve 24
party greeting$17.944.6★
Hewomate Korean Dalgona Squid Candy Game Making Kit with 6 Carving Needles Silicone Dalgona Cookies Mold 6 Shapes (2 Umbrella Designs Circle Star Triangle Square)
Hewomate$5.215.0★
LADVCORP 96Pcs Squid Theme Inspired Birthday Party Decorations Serves 24
LADVCORP$24.705.0★
Squid Game Series 2 5 Collectible Bag Clip Blind Bag (ONE Random Figure) TV Show Character Keychain/Backpack Accessory | Official Licensed Merchandise
Monogram$9.404.4★
What buyers say about squid game birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Better than I expected”
“This was a perfect game for his birthday”
“Perfect size”
“It was also very affordable”
“Easy to use”
“colors are bright”
“They are strong”
“very well put together”
“They were shiny, as described, and looked very good”
What buyers complain about
“quality control are unacceptable”
“When I tried inflating they would pop”
“Strong chemical smell”
“They are really big”
“the top broke on first impact”
“For being cheaper”
“Material”
“couldn't get the method down right”
“stretched”
“Doesnt pop easily”
Top return reasons
Common questions
- Is squid game birthday decorations profitable to sell on Amazon United States?
- The niche generates $54K/yr across 35 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the squid game birthday decorations niche?
- 27 brands and 41 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in squid game birthday decorations?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Smell. The return rate is 2.7%.
- When does demand for squid game birthday decorations peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 8.6× the quietest.
- What does it cost to enter the squid game birthday decorations niche?
- Listings span $5.21–$31.59; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 272 reviews — the moat a new listing must climb.