Spyglass

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

3.9%

Market size, estimated

$245Ka year

Peak month

December1.7× the quietest month

Top search term

spyglass59K searches a year

Listings sell for $31.98 on average, from $6.02 to $170.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $31.98 that is $3K to $8K a year per listing.

Average price

$31.98inside the $15 to $100 sweet spot

Price range

$6.02–$170.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #236 within Binoculars & Scopes. It carries 411 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#236in Binoculars & Scopes

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

411per listing

Listings tracked

46

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months