Spy Pen

Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $383K a year.

Searches, last 12 months

536K

Growth, 90 days vs prior 90

-8.7%

Conversion, latest week

2.1%

Market size, estimated

$383Ka year

Peak month

December1.4× the quietest month

Top search term

pen camera116K searches a year

Listings sell for $34.04 on average, from $6.47 to $58.92. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $34.04 that is $9K to $17K a year per listing.

Average price

$34.04inside the $15 to $100 sweet spot

Price range

$6.47–$58.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$9K–$17K

Returns

3.0%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #280 within Video. It carries 266 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

98%

Out of stock, average day

25.4%

Average rank

#280in Video

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

266per listing

Listings tracked

41

23 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months