Spotify Speaker

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

0.6%

Market size, estimated

$2.9Ma year

Peak month

December2.2× the quietest month

Top search term

google home1.4M searches a year

Listings sell for $130.06 on average, from $24.45 to $288.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $130.06 that is $98K to $130K a year per listing.

Average price

$130.06above the $15 to $100 sweet spot

Price range

$24.45–$288.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$98K–$130K

Returns

6.2%of orders · Amazon United States median 2.1%

41% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,018 within Portable Audio & Video. It carries 4,237 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

41%

Prime listings

66%

Out of stock, average day

4.5%

Average rank

#1,018in Portable Audio & Video

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

4,237per listing

Listings tracked

29

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months