Is sports stickers profitable to sell on Amazon United States?

The niche generates $112K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (46/100).

How competitive is the sports stickers niche?

21 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in sports stickers?

Top complaints mined from reviews: Size-Overall, Weight Heavy, Adhesion/Stickiness. The return rate is 1.0%.

When does demand for sports stickers peak?

Demand peaks in Feb–Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the sports stickers niche?

Listings span $3.52–$9.64; the average listing price is $6.81 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.

sports stickers

Skip it

Prices mostly outside the sweet spot ($3.52–$9.64) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Great179.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$112K

$112K/yr · 270K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.81

avg listing price — sweet spot $15–$100

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Price range

Bad$3.52–$9.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sports stickers is a $112K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

sports stickers market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $136K–$170K; units × avg price
Conversion rate: 6.1%
Avg BSR: #1,355
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 10.8%
Avg brand age: 26 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

56%

Top 20: 97%

Open market

37%

pcnearty24%
Cetagi11%
TaiLiHaile9%
Jictegb8%
XZENTIRA6%
Anwyll4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -13.2% search growth over the last 90 days.

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top sports stickers search terms

sports stickers131K/yr -11.8%5.6% conv.
sports stickers for kids40K/yr -18.8%6.7% conv.
sport stickers24K/yr -4.7%4.5% conv.
sports stickers for water bottles16K/yr -2.7%5.0% conv.
sports water bottle stickers15K/yr -21.6%5.5% conv.
stickers sports10K/yr +4.1%3.9% conv.
water bottle stickers sports8K/yr -20.6%5.1% conv.
sport stickers for kids6K/yr -14.6%7.7% conv.
sports stickers for scrapbooking4K/yr +4.8%3.7% conv.
sports stickers for boys8K/yr -54.5%5.3% conv.

All search terms

Top sports stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

pcnearty 300 Pcs Sport Stickers for Kids Sport Water Bottle Stickers Vinyl Waterproof Laptop Sticker for Water Bottle Bulk Sticker Packs for Boys Kids Classroom Prizes for Elementary Students

pcnearty$9.064.7★726 rev

50pcs Neon Sports Theme Sticker Waterproof Vinyl Stickers - Football Soccer Baseball Basketball Decor & Party Favors Gifts for Laptop Water Bottle Skateboard Guitar (Neon Sticker-1)

Cetagi$3.994.6★112 rev

Mixed Sports Sticker 50pcs Waterproof Vinyl Stickers for Water Bottles Wall Scrapbooking Laptop Sport Theme Basketball Baseball Football Volleyball Soccer - Stickers for Teens

Jictegb$4.944.6★48 rev

100PCS Sports Stickers Vinyl Non-Repeating Sports Decales for Water Bottle

TaiLiHaile$5.944.7★122 rev

200 PCS Sports Stickers Sports Vinyl Stickers for Water Bottles Laptop Skateboard Journaling Helmet Basketball Baseball Football Volleyball Softball Soccer Stickers for Kids Teens Adults

XZENTIRA$6.984.6★177 rev

Newest

by launch date

50PCS Sports Ball Stickers - Waterproof Vinyl Sports Themed Stickers for Water Bottles Laptops Skateboards Hydro Flasks Coolers Phone Cases - Perfect for Teens Boys Sports Fans

JSLWWQ$3.5221 rev

4mo ago

Anwyll 300Pcs Sports Stickers - Sports Water Bottle Stickers Vinyl Waterproof Ball Stickers Self Adhesive Soccer Basketball Football Volleyball Baseball Sticker for Boy Girl Sport Party Favors Decor

Anwyll$8.9017 rev

8mo ago

50pcs Neon Sports Theme Sticker Waterproof Vinyl Stickers - Football Soccer Baseball Basketball Decor & Party Favors Gifts for Laptop Water Bottle Skateboard Guitar (Neon Sticker-1)

Cetagi$3.99112 rev

11mo ago

FEIXINUS 200PCS Sports Stickers for Water Bottles Waterproof Vinyl Stickers Party and Holiday Gifts for Kids Teens Adults Boys Girls

FEIXINUS$4.983 rev

11mo ago

Sports Stickers 150PCS Gift for Water Bottles - Basketball Baseball Football Volleyball Soccer - Stickers for Teens/Kids

Salaoen$5.98684 rev

12mo ago

What buyers say about sports stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“seem well made”

Color17%

“The colors were bright”

Fun/Entertainment Experience17%

“Great activity for young kids”

Educational-Overall9%

“These are great for rewards in the classroom”

Adhesion/Stickiness8%

“Very fun stickers, sticky & easy to peel off”

Gifting Purpose7%

“Great prizes for students”

Value For Money6%

“Great value”

Size-Overall4%

“they are a nice size”

Creativity4%

“Great for crafting”

Design-Overall1%

“So many beautiful design that are well made”

What buyers complain about

Size-Overall43%

“Little bigger than I wanted”

Weight Heavy14%

“The portion I received was very hockey heavy”

Adhesion/Stickiness14%

“Hard to peel the backs off the stickers”

Quality-Overall14%

“kind of cheap”

Value For Money7%

“Not worth it”

Ease Of Use7%

“Hard to peel the backs off the stickers”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product15%

Value For Money11%

Adhesion/Stickiness8%

Design-Overall3%

Defective Material/Parts2%

Quality-Overall2%

Functionality-Overall2%

Color2%

Water Resistance2%

Common questions

Is sports stickers profitable to sell on Amazon United States?: The niche generates $112K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (46/100).
How competitive is the sports stickers niche?: 21 brands and 23 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in sports stickers?: Top complaints mined from reviews: Size-Overall, Weight Heavy, Adhesion/Stickiness. The return rate is 1.0%.
When does demand for sports stickers peak?: Demand peaks in Feb–Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the sports stickers niche?: Listings span $3.52–$9.64; the average listing price is $6.81 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.