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Spirit Box

Maybe

The products selling today average only 4.0★. But the top 5 products take 79% of clicks, so Spirit Box is a Maybe.

Flapen Score
55
55 / 100
Top 9% of 8,347 Electronics niches · +12 vs the category median of 43
Market size
$1.1M/yr816K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
79%top-5 click share · 11 brands · 13 sellers

Flapen Score

Spirit Box against its category

The dotted line is the Electronics average. Past it, Spirit Box is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Box market on Amazon at a glance

Shoppers on Amazon United States searched for Spirit Box 816K times last year and spent an estimated $1.1M. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
816K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
1.7%
Market size, estimated
$1.1Ma year
Peak month
October1.7× the quietest month
Top search term
spirit box571K searches a year

02 · Price

A sale here is worth $82.65.

Listings sell for $82.65 on average, from $20.45 to $201.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $82.65 that is $41K to $62K a year per listing.

Average price
$82.65inside the $15 to $100 sweet spot
Price range
$20.45–$201.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$41K–$62K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #674 within Portable Audio & Video. It carries 362 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#674in Portable Audio & Video
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
362per listing
Listings tracked
12

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Spirit Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 221%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Spirit Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Spirit Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit box571K/yr
  • spirit box for ghost hunting54K/yr
  • ghost box37K/yr
  • sb7 spirit box22K/yr
  • spirit box ghost hunting equipment21K/yr
  • ovilus spirit box21K/yr
  • spirt box14K/yr
  • ghost box spirit box14K/yr
  • spirit box device4K/yr
  • paranormal spirit box ghost hunting7K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Box

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
1.9%of orders come back
“Item wont even turn on”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Spirit Box questions

Answered from the same tracked data.