Is spirit box profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the spirit box niche?

11 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in spirit box?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.

When does demand for spirit box peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the spirit box niche?

Listings span $20.45–$201.75; the average listing price is $82.65 (sweet spot $15–$100). The average incumbent carries 362 reviews — the moat a new listing must climb.

spirit box

Worth a look

Shows beatable incumbent ratings (4.0★), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great362.42

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$82.65

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 816K searches

Returns

Great1.9%

return rate — above 5% kills the launch gate

Growth

Okay+18.5%

90-day search growth — must beat 0% to launch

Price range

Okay$20.45–$201.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Signals Low Review Barrier Quality Gap High Price

According to Flapen's Amazon United States niche tracking, spirit box is a $1.1M/yr Amazon United States market (816K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

spirit box market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $827K–$1.0M; units × avg price
Conversion rate: 1.7%
Avg BSR: #674
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.5%
Avg brand age: 40 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

Allstar Innovations35%
GhostStop21%
PARANORMIC13%
Saillong11%
WTFOVOV5%
Chkenono5%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top spirit box search terms

spirit box571K/yr +23.0%1.4% conv.
spirit box for ghost hunting54K/yr +5.5%1.7% conv.
ghost box37K/yr +5.7%1.1% conv.
sb7 spirit box22K/yr +7.0%1.7% conv.
spirit box ghost hunting equipment21K/yr -2.3%1.1% conv.
ovilus spirit box21K/yr +5.7%0.5% conv.
spirt box14K/yr +44.1%1.1% conv.
ghost box spirit box14K/yr -12.5%1.6% conv.
spirit box device4K/yr +110.3%0.6% conv.
paranormal spirit box ghost hunting7K/yr -7.9%1.6% conv.

All search terms

Top spirit box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sam and Colby XPLR Spirit Box | Paranormal Detection Equipment; Haunted Survival; Ghost Hunter Scanner; EMF and EVP Detector; Comprehensive Tool for Spirit Communication

Allstar Innovations$32.514.1★346 rev

P-SB7 Spirit Box - Latest Version - Ghost Hunting EVP

GhostStop$95.174.3★2,338 rev

PARANORMIC Spirit Box for Ghost Hunting

PARANORMIC$80.514.1★637 rev

Saillong Ghost Hunting Equipment Ghost Box Radio Paranormal Equipment Investigation Hunting Device for Paranormal Investigations

Saillong$20.453.0★96 rev

Saillong 3 Pcs Ghost Hunting Equipment Include 1 Pcs Spirit Ghost Hunting Box 1 Pcs Digital Voice Recorder 1 Pcs LED Emf Magnetic Field Hunting Detector Paranormal Research Tools

Saillong$44.633.4★98 rev

Newest

by launch date

Upgraded Premium 11-Piece Ghost Hunting Kit - EMF Meter EVP Recorder Spirit Box & More - Full Paranormal Investigation Set

Tavcoony$106.131 rev

3mo ago

Professional 8 Pcs Ghost Hunting Equipment Kit All-in-One Ghost Hunting Kit for Paranormal Research Complete Ghost Investigation Equipment with EMF Meter Spirit Box & Recorder

WTFOVOV$60.7136 rev

5mo ago

Spirit Communication Box - Ghost Hunting Equipment & Paranormal Investigation Tool | Real-Time EVP Recorder with Frequency Sweep

Chkenono$76.0521 rev

6mo ago

Sam and Colby XPLR Spirit Box | Paranormal Detection Equipment; Haunted Survival; Ghost Hunter Scanner; EMF and EVP Detector; Comprehensive Tool for Spirit Communication

Allstar Innovations$32.51346 rev

10mo ago

8 Pcs Ghost Hunting Kit with 1 EMF Meter 1 EVP Recorder 1 Spirit Box 1 UV Light 3 LED Light up Cat Balls & 1 Carrying Case

Besilo$74.9435 rev

1y ago

What buyers say about spirit box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“its well made”

Value For Money20%

“Well worth it”

Advertised Vs Actual Product18%

“Works as expected”

Efficiency8%

“Works great”

Ease Of Use8%

“User friendly”

Functionality-Overall3%

“all the features work great”

Size-Overall2%

“the size is perfect”

Design-Overall2%

“overall operation feel very familiar”

Battery Life2%

“Works well decent quality battery life is ok easy to use”

Connectivity-Overall2%

“Best spirit box to connect with the unknown”

What buyers complain about

Functionality-Overall18%

“Item wont even turn on”

Quality-Overall14%

“it is not the quality he wanted”

Value For Money13%

“Just wish it was a bit cheaper”

Advertised Vs Actual Product11%

“Misleading”

Battery Life9%

“the batteries did seem to drain pretty quick”

Instructions/User Manual/Troubleshooting9%

“No user manual”

Noise Level4%

“If you are into this stuff you will like the weird noises”

Durability2%

“It just simply broke”

Speaker2%

“Bad speakers”

Size-Overall2%

“it is tiny”

Top return reasons

Functionality-Overall37%

Advertised Vs Actual Product16%

Defective Material/Parts7%

Quality-Overall5%

Value For Money4%

Display-Overall3%