Sony Video Camera
FailProducts sell for $987.10 on average, outside the sweet spot, so Sony Video Camera is a Fail.
- Flapen Score
- 35 / 100Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 4335
- Market size
- $288K/yr153K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 41%top-5 click share · 8 brands · 139 sellers
Flapen Score
Sony Video Camera against its category
The dotted line is the Electronics average. Past it, Sony Video Camera is stronger. Inside it, weaker.
Market
The Sony Video Camera market on Amazon at a glance
Shoppers on Amazon United States searched for Sony Video Camera 153K times last year and spent an estimated $288K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $288K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $288Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- sony video camera64K searches a year
02 · Price
A sale here is worth $987.10.
Listings sell for $987.10 on average, from $56.40 to $3933.86. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $987.10 that is $0 to $99K a year per listing.
- Average price
- $987.10above the $15 to $100 sweet spot
- Price range
- $56.40–$3933.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$99K
- Returns
- 6.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #283 within Video. It carries 748 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 46%
- Out of stock, average day
- 10.7%
- Average rank
- #283in Video
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 748per listing
- Listings tracked
- 39
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sony Video Camera products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony FDR-AX43 UHD 4K Handycam Camcorder
- Price
- $855.25
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 6y ago

Sony - HDRCX405 HD Video Recording Handycam Camcorder (black)
- Price
- $400.38
- Rating
- 4.4/5
- Reviews
- 2,985
- Age
- 11y ago

Sony HDRCX405 Full HD 1080p Video Recording Handycam Camcorder
- Price
- $475.25
- Rating
- 4.4/5
- Reviews
- 1,260
- Age
- 11y ago

ZYDIIE 4K Video Camera Camcorder UHD 64MP Vlogging Camera for YouTube 18x Digital Zoom 3 270 Rotation IPS Touchscreen Video Camcorder with Night Vision Remote Control 32GB Card 2 Batteries
- Price
- $89.00
- Rating
- 4.3/5
- Reviews
- 787
- Age
- 11mo ago

Sony HDR-CX405 9.2 MP Full HD Camcorder (30x Optical Zoom) - Black (Renewed)
- Price
- $579.37
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sony FDR-AX43 UHD 4K Handycam Camcorder w/ 128GB Memory Card + Filters + Extra Battery & More (Renewed)
- Price
- $1245.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

FlyFrost 8K Video Camera 88MP UHD WiFi Vlogging Cameras for YouTube 18X Digital Zoom IR Night Vision 3.0 Touch Screen Camcorder with Microphone Lens Hood Stabilizer Remote Two Batteries
- Price
- $152.66
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4mo ago

Sony PXW-X70 Professional Hand Held Camcorder 4K
- Price
- $1544.59
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 11y ago

Sony FDR-AX43A UHD 4K Handycam Camcorder Bundle with 64GB Memory Card + Mini Condenser Microphone + Battery and Charger + Filter +Case and More (11 Items) (Renewed)
- Price
- $1096.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Sony HDR-CX220/B High Definition Handycam Camcorder with 2.7-Inch LCD (Black)
- Price
- $236.92
- Rating
- 4.2/5
- Reviews
- 341
- Age
- 13y ago
Newest
by launch date
Sony FDR-AX43 UHD 4K Handycam Camcorder w/ 128GB Memory Card + Filters + Extra Battery & More (Renewed)
- Price
- $1245.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

FlyFrost 8K Video Camera 88MP UHD WiFi Vlogging Cameras for YouTube 18X Digital Zoom IR Night Vision 3.0 Touch Screen Camcorder with Microphone Lens Hood Stabilizer Remote Two Batteries
- Price
- $152.66
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 4mo ago

MWIRB 8K Video Camera Camcorder Latest 88MP Ultra HD Video Cameras WiFi Vlogging Camera for YouTube 18X Digital Video Cameras with Microphone 6-Axis Anti-Shake IR Night Vision Video Recorder
- Price
- $150.79
- Rating
- 4.1/5
- Reviews
- 771
- Age
- 8mo ago

Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB
- Price
- $809.93
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 11mo ago

ZYDIIE 4K Video Camera Camcorder UHD 64MP Vlogging Camera for YouTube 18x Digital Zoom 3 270 Rotation IPS Touchscreen Video Camcorder with Night Vision Remote Control 32GB Card 2 Batteries
- Price
- $89.00
- Rating
- 4.3/5
- Reviews
- 787
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
139
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 79%
Open market
3%
- Sony81%
- ZYDIIE7%
- kimire3%
- Panasonic2%
- FlyFrost2%
- MWIRB2%
- Open — no brand owns it (2 brands, 3%)
Demand
Sony Video Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Sony Video Camera search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony video camera64K/yr
- sony hdr-cx40514K/yr
- sony 4k camcorder13K/yr
- video camera sony13K/yr
- sony camcorder 4k11K/yr
- handycam sony6K/yr
- sony video camera 4k+8K/yr
- sony 4k video camera5K/yr
- sony camcorders5K/yr
- sony video camera 4k5K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Video Camera
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Video Camera questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









