sony rx10 iv
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great227.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Market size
Okay$202K$202K/yr · 60K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1169.63avg listing price — sweet spot $15–$100
Price range
Bad$464.28–$2591.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sony rx10 iv is a $202K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 29/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
sony rx10 iv market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $117K–$292K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,423
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 25%
- Out of stock
- 25.0%
- Avg brand age
- 57 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Sony96%
- Panasonic4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top sony rx10 iv search terms
- sony rx10 iv40K/yr
- sony rx1017K/yr
- sony cyber-shot dsc-rx10 iv2K/yr
Top sony rx10 iv products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sony CyberShot RX10 IV with 0.03 Second Auto-Focus & 25x Optical Zoom (DSC-RX10M4) Black 2.32
Sony$2591.134.4★405 rev
Sony DSC-RX10 III Cyber-shot Digital Still Camera
Sony$1097.764.2★150 rev
Sony DSCRX10 Cybershot 20.2 MP Digital Still Camera with 3-Inch LCD Screen - Body Only (Black)
Sony$525.374.2★123 rev
Panasonic LUMIX FZ80D Point and Shoot Digital Camera 4K Photo/Video Recording with Power Optical Image Stabilizer Vlogging Camera with 60X Optical Zoom & 20-1200mm Wide-Angle Lens - DC-FZ80D
Panasonic$464.284.2★231 rev
Newest
by launch datePanasonic LUMIX FZ80D Point and Shoot Digital Camera 4K Photo/Video Recording with Power Optical Image Stabilizer Vlogging Camera with 60X Optical Zoom & 20-1200mm Wide-Angle Lens - DC-FZ80D
Panasonic$464.28231 rev
Sony CyberShot RX10 IV with 0.03 Second Auto-Focus & 25x Optical Zoom (DSC-RX10M4) Black 2.32
Sony$2591.13405 rev
Sony DSC-RX10 III Cyber-shot Digital Still Camera
Sony$1097.76150 rev
Sony DSCRX10 Cybershot 20.2 MP Digital Still Camera with 3-Inch LCD Screen - Body Only (Black)
Sony$525.37123 rev
Trending
90-day click momentumSony CyberShot RX10 IV with 0.03 Second Auto-Focus & 25x Optical Zoom (DSC-RX10M4) Black 2.32
Sony$2591.134.4★
Sony DSCRX10 Cybershot 20.2 MP Digital Still Camera with 3-Inch LCD Screen - Body Only (Black)
Sony$525.374.2★
Panasonic LUMIX FZ80D Point and Shoot Digital Camera 4K Photo/Video Recording with Power Optical Image Stabilizer Vlogging Camera with 60X Optical Zoom & 20-1200mm Wide-Angle Lens - DC-FZ80D
Panasonic$464.284.2★
Sony DSC-RX10 III Cyber-shot Digital Still Camera
Sony$1097.764.2★
What buyers say about sony rx10 iv
What buyers praise and complain about, mined from review topics.What buyers love
“Clarity of each photo is sharp, crisp, and great quality”
“Good zoom”
“This seems to the best bridge camera for the money”
“Easy to use”
“like new,”
“The videos are good too”
“The autofocus is quick”
“It is easy to connect to a computer and download pictures”
“Just what I wanted”
“lightweight”
What buyers complain about
“Nice camera - poor manual”
“Item came with incomplete accessories”
“The camera and pictures were great and I was really happy with it, and one year later it stopped working”
“it takes over 24 hrs to charge”
“missing lens cover”
“Don't use this in low-medium light”
“Bought used”
“A bit weak overall except zoom capacity”
“poor quality”
“Picture quality is okay not great”
Top return reasons
Common questions
- Is sony rx10 iv profitable to sell on Amazon United States?
- The niche generates $202K/yr across 4 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Skip it (29/100).
- How competitive is the sony rx10 iv niche?
- 2 brands and 41 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sony rx10 iv?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Add-Ons/Attachments, Durability. The return rate is 11.2% — above our launch gate.
- When does demand for sony rx10 iv peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sony rx10 iv niche?
- Listings span $464.28–$2591.13; the average listing price is $1169.63 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.