Sony Point and Shoot Digital Cameras
FailProducts sell for $490.91 on average, outside the sweet spot, so Sony Point and Shoot Digital Cameras is a Fail.
- Flapen Score
- 39 / 100Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 4339
- Market size
- $142K/yr138K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 29%top-5 click share · 7 brands · 218 sellers
Flapen Score
Sony Point and Shoot Digital Cameras against its category
The dotted line is the Electronics average. Past it, Sony Point and Shoot Digital Cameras is stronger. Inside it, weaker.
Market
The Sony Point and Shoot Digital Cameras market on Amazon at a glance
Shoppers on Amazon United States searched for Sony Point and Shoot Digital Cameras 138K times last year and spent an estimated $142K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $142Ka year
- Top search term
- sony point and shoot digital cameras28K searches a year
02 · Price
A sale here is worth $490.91.
Listings sell for $490.91 on average, from $41.75 to $1654.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $490.91 that is $0 to $49K a year per listing.
- Average price
- $490.91above the $15 to $100 sweet spot
- Price range
- $41.75–$1654.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$49K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #371 within Digital Cameras. It carries 1,390 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 69%
- Out of stock, average day
- 1.8%
- Average rank
- #371in Digital Cameras
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,390per listing
- Listings tracked
- 58
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Sony Point and Shoot Digital Cameras products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony RX100 VII Premium Compact Camera with 1.0-Type Stacked CMOS Sensor (DSCRX100M7) Black
- Price
- $1500.99
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 7y ago

Sony ZV-1F Vlog Camera for Content Creators and Vloggers Black
- Price
- $482.34
- Rating
- 4.5/5
- Reviews
- 1,673
- Age
- 3y ago

Sony DSCWX220/N 18.2 MP Digital Camera with 2.7-Inch LCD (Gold)
- Price
- $260.66
- Rating
- 3.9/5
- Reviews
- 428
- Age
- 11y ago

Sony DSC-W350 14.1MP Digital Camera with 4x Wide Angle Zoom with Optical Steady Shot Image Stabilization and 2.7 inch LCD (Blue)
- Price
- $226.60
- Rating
- 3.9/5
- Reviews
- 335
- Age
- 16y ago

KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black
- Price
- $138.51
- Rating
- 4.5/5
- Reviews
- 7,960
- Age
- 4y ago
Trending
estimated 90-day click momentum
Canon PowerShot ELPH 360 HS A Black
- Price
- $376.64
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 10mo ago

Sony DSC-S2100 12.1MP Digital Camera with 3x Optical Zoom with Digital Steady Shot Image Stabilization and 3.0 inch LCD (Silver)
- Price
- $129.74
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 16y ago

KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black
- Price
- $138.51
- Rating
- 4.5/5
- Reviews
- 7,960
- Age
- 4y ago

Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB
- Price
- $810.53
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 11mo ago

Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Black
- Price
- $667.43
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago
Newest
by launch date
Canon PowerShot ELPH 360 HS A Black
- Price
- $376.64
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 10mo ago

Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB
- Price
- $810.53
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 11mo ago

Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Silver
- Price
- $671.63
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago

Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Black
- Price
- $667.43
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 1y ago

Panasonic LUMIX FZ80D Point and Shoot Digital Camera 4K Photo/Video Recording with Power Optical Image Stabilizer Vlogging Camera with 60X Optical Zoom & 20-1200mm Wide-Angle Lens - DC-FZ80D
- Price
- $464.28
- Rating
- 4.2/5
- Reviews
- 231
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
218
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 66%
Open market
0%
- Sony56%
- KODAK16%
- Nikon13%
- Panasonic7%
- Canon6%
- CAMKORY1%
- Open — no brand owns it (1 brand, 0%)
Demand
Sony Point and Shoot Digital Cameras search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Sony Point and Shoot Digital Cameras search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony point and shoot digital cameras28K/yr
- sony compact digital cameras17K/yr
- sony point and shoot camera17K/yr
- best superzoom compact camera13K/yr
- nikon point and shoot13K/yr
- sony camera point and shoot11K/yr
- sony point and shoot9K/yr
- nikon point and shoot camera14K/yr
- nikon point and shoot digital camera5K/yr
- sony compact digital camera6K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Point and Shoot Digital Cameras
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Point and Shoot Digital Cameras questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









