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Sony Point and Shoot Digital Cameras

Fail

Products sell for $490.91 on average, outside the sweet spot, so Sony Point and Shoot Digital Cameras is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$142K/yr138K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
29%top-5 click share · 7 brands · 218 sellers

Flapen Score

Sony Point and Shoot Digital Cameras against its category

The dotted line is the Electronics average. Past it, Sony Point and Shoot Digital Cameras is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Point and Shoot Digital Cameras market on Amazon at a glance

Shoppers on Amazon United States searched for Sony Point and Shoot Digital Cameras 138K times last year and spent an estimated $142K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
0.2%
Market size, estimated
$142Ka year
Top search term
sony point and shoot digital cameras28K searches a year

02 · Price

A sale here is worth $490.91.

Listings sell for $490.91 on average, from $41.75 to $1654.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $490.91 that is $0 to $49K a year per listing.

Average price
$490.91above the $15 to $100 sweet spot
Price range
$41.75–$1654.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$49K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #371 within Digital Cameras. It carries 1,390 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
69%
Out of stock, average day
1.8%
Average rank
#371in Digital Cameras
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,390per listing
Listings tracked
58

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Sony Point and Shoot Digital Cameras products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

218

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

0%

  • Brand 156%
  • Brand 216%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Sony Point and Shoot Digital Cameras search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Sony Point and Shoot Digital Cameras search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony point and shoot digital cameras28K/yr
  • sony compact digital cameras17K/yr
  • sony point and shoot camera17K/yr
  • best superzoom compact camera13K/yr
  • nikon point and shoot13K/yr
  • sony camera point and shoot11K/yr
  • sony point and shoot9K/yr
  • nikon point and shoot camera14K/yr
  • nikon point and shoot digital camera5K/yr
  • sony compact digital camera6K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Point and Shoot Digital Cameras

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Image/Picture Clarity”
12%of negative reviews mention “Durability”
3.5%of orders come back
“Doesnt last”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sony Point and Shoot Digital Cameras questions

Answered from the same tracked data.