sony point and shoot digital cameras
Skip itPricing outside the sweet spot ($490.91 avg) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,390.09avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Market size
Okay$142K$142K/yr · 138K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$41.75–$1654.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$490.91avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, sony point and shoot digital cameras is a $142K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
sony point and shoot digital cameras market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $123K–$245K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 57%
- Out of stock
- 1.8%
- Avg brand age
- 28 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
218
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
29%
Top 20: 66%
Open market
0%
- Sony56%
- KODAK16%
- Nikon13%
- Panasonic7%
- Canon6%
- CAMKORY1%
- Open — no brand owns it (1 brand, 0%)
Demand
Weekly Amazon search volume, last 31 weeks — +9.3% search growth over the last 90 days.Top sony point and shoot digital cameras search terms
- sony point and shoot digital cameras28K/yr
- sony compact digital cameras17K/yr
- sony point and shoot camera17K/yr
- best superzoom compact camera13K/yr
- nikon point and shoot13K/yr
- sony camera point and shoot11K/yr
- sony point and shoot9K/yr
- nikon point and shoot camera14K/yr
- nikon point and shoot digital camera5K/yr
- sony compact digital camera6K/yr
Top sony point and shoot digital cameras products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sony RX100 VII Premium Compact Camera with 1.0-Type Stacked CMOS Sensor (DSCRX100M7) Black
Sony$1500.994.4★593 rev
Sony ZV-1F Vlog Camera for Content Creators and Vloggers Black
Sony$482.344.5★1,673 rev
Sony DSCWX220/N 18.2 MP Digital Camera with 2.7-Inch LCD (Gold)
Sony$260.663.9★428 rev
Sony DSC-W350 14.1MP Digital Camera with 4x Wide Angle Zoom with Optical Steady Shot Image Stabilization and 2.7 inch LCD (Blue)
Sony$226.603.9★335 rev
KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black
KODAK$138.514.5★7,960 rev
Newest
by launch date
Canon PowerShot ELPH 360 HS A Black
Canon$376.64124 rev
Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB
Sony$810.53126 rev
Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Silver
Panasonic$671.63139 rev
Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Black
Panasonic$667.43139 rev
Panasonic LUMIX FZ80D Point and Shoot Digital Camera 4K Photo/Video Recording with Power Optical Image Stabilizer Vlogging Camera with 60X Optical Zoom & 20-1200mm Wide-Angle Lens - DC-FZ80D
Panasonic$464.28231 rev
Trending
90-day click momentumCanon PowerShot ELPH 360 HS A Black
Canon$376.644.6★
Sony DSC-S2100 12.1MP Digital Camera with 3x Optical Zoom with Digital Steady Shot Image Stabilization and 3.0 inch LCD (Silver)
Sony$129.744.6★
KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black
KODAK$138.514.5★
Sony Alpha ZV-E10 - APS-C Interchangeable Lens Mirrorless Vlog Camera Kit - Black ZVE10KB
Sony$810.534.6★
Panasonic LUMIX ZS99 Point and Shoot Camera Digital Camera Compact with 30x Optical Zoom (24-720mm) 4K Video/Photo Great for Travel and Concerts Black
Panasonic$667.434.2★
What buyers say about sony point and shoot digital cameras
What buyers praise and complain about, mined from review topics.What buyers love
“Great picture”
“Amazing quality”
“Easy to Use”
“Amazing value”
“Good zoom”
“The battery lasts a lot”
“Lightweight camera”
“I love the size”
“Exactly what I wanted”
“Video quality is excellent”
What buyers complain about
“Doesnt last”
“Terrible camera”
“Picture Quality Not Good”
“Cheap quality”
“Will not charge”
“Won't turn on”
“However, the battery life is extremely short”
“For the price I would go elsewhere”
“The lens is also not protected”
“it falls way short”
Top return reasons
Common questions
- Is sony point and shoot digital cameras profitable to sell on Amazon United States?
- The niche generates $142K/yr across 58 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the sony point and shoot digital cameras niche?
- 7 brands and 218 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in sony point and shoot digital cameras?
- Top complaints mined from reviews: Durability, Camera Quality, Image/Picture Clarity. The return rate is 3.5%.
- What does it cost to enter the sony point and shoot digital cameras niche?
- Listings span $41.75–$1654.48; the average listing price is $490.91 (sweet spot $15–$100). The average incumbent carries 1,390 reviews — the moat a new listing must climb.