Skip to content

Sony Lens

Fail

The top 5 brands take 100% of clicks, so Sony Lens is a Fail.

Flapen Score
35
35 / 100
Ranks 6,625 of 8,347 Electronics niches · −8 vs the category median of 43
Market size
$4.8M/yr1.2M searches / yr
90-day growth
+13.6%search demand this quarter
Competition
72%top-5 click share · 3 brands · 137 sellers

Flapen Score

Sony Lens against its category

The dotted line is the Electronics average. Past it, Sony Lens is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Lens market on Amazon at a glance

Shoppers on Amazon United States searched for Sony Lens 1.2M times last year and spent an estimated $4.8M. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
0.7%
Market size, estimated
$4.8Ma year
Peak month
December1.7× the quietest month
Top search term
sony lens199K searches a year

02 · Price

A sale here is worth $555.64.

Listings sell for $555.64 on average, from $42.15 to $1581.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $555.64 that is $139K to $278K a year per listing.

Average price
$555.64above the $15 to $100 sweet spot
Price range
$42.15–$1581.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$139K–$278K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Lenses. It carries 597 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#28in Lenses
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
597per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Sony Lens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 215%
  • Brand 313%

Demand

Sony Lens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Sony Lens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony lens199K/yr
  • sony e mount lens179K/yr
  • tamron 17-70mm f2.8 sony e mount139K/yr
  • viltrox126K/yr
  • e mount lens137K/yr
  • tamron46K/yr
  • sony lenses47K/yr
  • mirrorless camera lenses41K/yr
  • retropia lense14K/yr
  • sony camera lens32K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Lens

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Lenses”
20%of negative reviews mention “Lenses”
6.7%of orders come back
“Truly awful lens”
A buyer, on “Lenses”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony Lens questions

Answered from the same tracked data.