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Sony Handycam

Fail

Products sell for $638.17 on average, outside the sweet spot, so Sony Handycam is a Fail.

Flapen Score
44
44 / 100
Top 45% of 8,347 Electronics niches · +1 vs the category median of 43
Market size
$652K/yr238K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
32%top-5 click share · 13 brands · 126 sellers

Flapen Score

Sony Handycam against its category

The dotted line is the Electronics average. Past it, Sony Handycam is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Handycam market on Amazon at a glance

Shoppers on Amazon United States searched for Sony Handycam 238K times last year and spent an estimated $652K. The top 5 brands take 90% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $652K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.4%
Market size, estimated
$652Ka year
Peak month
December2.4× the quietest month
Top search term
sony handycam90K searches a year

02 · Price

A sale here is worth $638.17.

Listings sell for $638.17 on average, from $31.16 to $2770.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $638.17 that is $0 to $64K a year per listing.

Average price
$638.17above the $15 to $100 sweet spot
Price range
$31.16–$2770.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$64K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #307 within Video. It carries 353 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
41%
Out of stock, average day
5.8%
Average rank
#307in Video
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
353per listing
Listings tracked
59

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sony Handycam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

13 rising

Sellers

126

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

8%

  • Brand 141%
  • Brand 219%
  • Brand 317%
  • Brand 47%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (7 brands, 8%)

Demand

Sony Handycam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sony Handycam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony handycam90K/yr
  • panasonic camcorder49K/yr
  • canon camcorder45K/yr
  • sony camcorder 4k11K/yr
  • camcorder canon7K/yr
  • vivitar popcam digital camcorder6K/yr
  • sony handycam camcorder11K/yr
  • video camera vintage4K/yr
  • camcorder panasonic4K/yr
  • sony cam corder3K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Handycam

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Video Quality”
10%of negative reviews mention “Quality-Overall”
5.1%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony Handycam questions

Answered from the same tracked data.