Sony Handycam
FailProducts sell for $638.17 on average, outside the sweet spot, so Sony Handycam is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $652K/yr238K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 32%top-5 click share · 13 brands · 126 sellers
Flapen Score
Sony Handycam against its category
The dotted line is the Electronics average. Past it, Sony Handycam is stronger. Inside it, weaker.
Market
The Sony Handycam market on Amazon at a glance
Shoppers on Amazon United States searched for Sony Handycam 238K times last year and spent an estimated $652K. The top 5 brands take 90% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $652K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $652Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- sony handycam90K searches a year
02 · Price
A sale here is worth $638.17.
Listings sell for $638.17 on average, from $31.16 to $2770.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $638.17 that is $0 to $64K a year per listing.
- Average price
- $638.17above the $15 to $100 sweet spot
- Price range
- $31.16–$2770.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$64K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #307 within Video. It carries 353 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 41%
- Out of stock, average day
- 5.8%
- Average rank
- #307in Video
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 353per listing
- Listings tracked
- 59
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sony Handycam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony HDR-CX190 High Definition Handycam 5.3 MP Camcorder(2012 Model)
- Price
- $228.84
- Rating
- 4.4/5
- Reviews
- 380
- Age
- 14y ago

kimire Video Camera Camcorder Digital Camera Recorder Full HD 1080P 15FPS 24MP 3.0 Inch 270 Degree Rotation LCD 16X Digital Zoom Camcorder Camera with 2 Batteries(Black)
- Price
- $56.40
- Rating
- 4.1/5
- Reviews
- 7,402
- Age
- 5y ago

Sony FDR-AX43 UHD 4K Handycam Camcorder
- Price
- $855.25
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 6y ago

ZYDIIE 4K Video Camera Camcorder UHD 64MP Vlogging Camera for YouTube 18x Digital Zoom 3 270 Rotation IPS Touchscreen Video Camcorder with Night Vision Remote Control 32GB Card 2 Batteries
- Price
- $89.00
- Rating
- 4.3/5
- Reviews
- 787
- Age
- 11mo ago

Canon VIXIA HF R600 Full HD Camcorder with 3 inch Touchscreen and 57x Advanced Zoom - Black (Renewed)
- Price
- $368.09
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9y ago
Trending
estimated 90-day click momentum
Sony FDR-AX43 UHD 4K Handycam Camcorder w/ 128GB Memory Card + Filters + Extra Battery & More (Renewed)
- Price
- $1245.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Camcorder Video Camera 2.7K 48MP Vlogging Camera for YouTube with Fill Light 3 270 18X Digital Zoom Flip Screen Webcam Anti-Shake Digital Camera with 32GB Card for Beginners Kids Teens Gifts
- Price
- $57.92
- Rating
- 4.3/5
- Reviews
- 230
- Age
- 10mo ago

1080P Video Camera 16MP Camcorder 16X Digital Zoom Vlogging Camera with Fill Light 1/4 Inch Thread Hole 2.4 Inch Rotatable Screen USB Recorder (-2214230150514)
- Price
- $31.58
- Rating
- 3.0/5
- Reviews
- 32
- Age
- 2y ago

Panasonic VX3 4K Camcorder Lightweight Video Camera Record Memories and Moments that Last
- Price
- $944.72
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago

Canon VIXIA HF R600 Full HD Camcorder with 3 inch Touchscreen and 57x Advanced Zoom - Black (Renewed)
- Price
- $368.09
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 9y ago
Newest
by launch date
Sony FDR-AX43 UHD 4K Handycam Camcorder w/ 128GB Memory Card + Filters + Extra Battery & More (Renewed)
- Price
- $1245.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Camcorder Video Camera 2.7K 48MP Vlogging Camera for YouTube with Fill Light 3 270 18X Digital Zoom Flip Screen Webcam Anti-Shake Digital Camera with 32GB Card for Beginners Kids Teens Gifts
- Price
- $57.92
- Rating
- 4.3/5
- Reviews
- 230
- Age
- 10mo ago

ZYDIIE 4K Video Camera Camcorder UHD 64MP Vlogging Camera for YouTube 18x Digital Zoom 3 270 Rotation IPS Touchscreen Video Camcorder with Night Vision Remote Control 32GB Card 2 Batteries
- Price
- $89.00
- Rating
- 4.3/5
- Reviews
- 787
- Age
- 11mo ago

Canon VIXIA HF G70 4K Camcorder UHD Video Camera with 20x Optical Zoom 1/2.3 CMOS Sensor Dual SD Slots & HDMI Output (5734C002) + Shoulder Bag + 64GB Memory Card
- Price
- $1335.34
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 11mo ago

Panasonic Full HD Camcorder Lightweight Video Camera Easy to Use for Sports Travel and Holidays V900 (HC-V900)
- Price
- $789.34
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
13 rising
Sellers
126
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
32%
Top 20: 70%
Open market
8%
- Sony41%
- Canon19%
- Panasonic17%
- kimire7%
- ZYDIIE6%
- ORDRO2%
- Open — no brand owns it (7 brands, 8%)
Demand
Sony Handycam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Sony Handycam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sony handycam90K/yr
- panasonic camcorder49K/yr
- canon camcorder45K/yr
- sony camcorder 4k11K/yr
- camcorder canon7K/yr
- vivitar popcam digital camcorder6K/yr
- sony handycam camcorder11K/yr
- video camera vintage4K/yr
- camcorder panasonic4K/yr
- sony cam corder3K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Handycam
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Handycam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









