Sony Handycam
FailProducts sell for $638.17 on average, outside the sweet spot, so Sony Handycam is a Fail.
- Flapen Score
- 44 / 100Top 45% of 8,347 Electronics niches · +1 vs the category median of 4344
- Market size
- $652K/yr238K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 32%top-5 click share · 13 brands · 126 sellers
Flapen Score
Sony Handycam against its category
The dotted line is the Electronics average. Past it, Sony Handycam is stronger. Inside it, weaker.
Market
The Sony Handycam market on Amazon at a glance
Shoppers on Amazon United States searched for Sony Handycam 238K times last year and spent an estimated $652K. The top 5 brands take 90% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $652K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $652Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- sony handycam90K searches a year
02 · Price
A sale here is worth $638.17.
Listings sell for $638.17 on average, from $31.16 to $2770.99. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $638.17 that is $0 to $64K a year per listing.
- Average price
- $638.17above the $15 to $100 sweet spot
- Price range
- $31.16–$2770.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$64K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #307 within Video. It carries 353 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 41%
- Out of stock, average day
- 5.8%
- Average rank
- #307in Video
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 353per listing
- Listings tracked
- 59
04 · Newcomers
9 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sony Handycam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
126
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
8%
- Brand 141%
- Brand 219%
- Brand 317%
- Brand 47%
- Brand 56%
- Brand 62%
- Open — no brand owns it (7 brands, 8%)
Demand
Sony Handycam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Sony Handycam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sony handycam90K/yr
- panasonic camcorder49K/yr
- canon camcorder45K/yr
- sony camcorder 4k11K/yr
- camcorder canon7K/yr
- vivitar popcam digital camcorder6K/yr
- sony handycam camcorder11K/yr
- video camera vintage4K/yr
- camcorder panasonic4K/yr
- sony cam corder3K/yr
Reviews and returns
What reviews say buyers love and hate about Sony Handycam
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony Handycam questions
Answered from the same tracked data.









