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Sony Blueray/dvd Player

Fail

The top 5 brands take 94% of clicks, so Sony Blueray/dvd Player is a Fail.

Flapen Score
36
36 / 100
Ranks 6,374 of 8,347 Electronics niches · −7 vs the category median of 43
Market size
$99K/yr71K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
77%top-5 click share · 7 brands · 41 sellers

Flapen Score

Sony Blueray/dvd Player against its category

The dotted line is the Electronics average. Past it, Sony Blueray/dvd Player is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Blueray/dvd Player market on Amazon at a glance

Shoppers on Amazon United States searched for Sony Blueray/dvd Player 71K times last year and spent an estimated $99K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar–Jul. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
1.4%
Market size, estimated
$99Ka year
Peak month
February2.6× the quietest month
Top search term
samsung blu ray player35K searches a year

02 · Price

A sale here is worth $101.21.

Listings sell for $101.21 on average, from $6.63 to $201.37. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $101.21 that is $10K to $25K a year per listing.

Average price
$101.21above the $15 to $100 sweet spot
Price range
$6.63–$201.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Blu-ray Players & Recorders. It carries 1,214 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#138in Blu-ray Players & Recorders
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,214per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sony Blueray/dvd Player products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

41

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 168%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Sony Blueray/dvd Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul · busiest ÷ quietest = 2.6×

Search terms

Top Sony Blueray/dvd Player search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • samsung blu ray player35K/yr
  • samsung dvd player blu ray player12K/yr
  • samsung blu-ray player5K/yr
  • blu ray player samsung5K/yr
  • samsung blueray/dvd player5K/yr
  • samsung blu ray dvd player6K/yr
  • samsung bluray player4K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Blueray/dvd Player

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
19%of negative reviews mention “Functionality-Overall”
2.5%of orders come back
“Doesn't function”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sony Blueray/dvd Player questions

Answered from the same tracked data.