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Sony Battery

Fail

The top 5 brands take 96% of clicks, so Sony Battery is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$231K/yr78K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
73%top-5 click share · 7 brands · 64 sellers

Flapen Score

Sony Battery against its category

The dotted line is the Electronics average. Past it, Sony Battery is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony Battery market on Amazon at a glance

Shoppers on Amazon United States searched for Sony Battery 78K times last year and spent an estimated $231K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
5.5%
Market size, estimated
$231Ka year
Peak month
September4.5× the quietest month
Top search term
sony battery31K searches a year

02 · Price

A sale here is worth $53.11.

Listings sell for $53.11 on average, from $12.30 to $173.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $53.11 that is $13K to $27K a year per listing.

Average price
$53.11inside the $15 to $100 sweet spot
Price range
$12.30–$173.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$13K–$27K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #40 within Accessories. It carries 923 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#40in Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
923per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sony Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

64

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

2%

  • Brand 146%
  • Brand 238%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Sony Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Sony Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony battery31K/yr
  • sony camera battery29K/yr
  • sony a7 battery7K/yr
  • sony batteries6K/yr
  • sony camera batteries3K/yr
  • sony alpha battery2K/yr

Reviews and returns

What reviews say buyers love and hate about Sony Battery

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Battery Life”
28%of negative reviews mention “Battery Life”
3.3%of orders come back
“Short battery life”
A buyer, on “Battery Life”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sony Battery questions

Answered from the same tracked data.