Sony 85mm 1.8
FailProducts sell for $613.77 on average, outside the sweet spot, so Sony 85mm 1.8 is a Fail.
- Flapen Score
- 31 / 100Ranks 7,472 of 8,347 Electronics niches · −12 vs the category median of 4331
- Market size
- $703K/yr100K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 100 sellers
Flapen Score
Sony 85mm 1.8 against its category
The dotted line is the Electronics average. Past it, Sony 85mm 1.8 is stronger. Inside it, weaker.
Market
The Sony 85mm 1.8 market on Amazon at a glance
Shoppers on Amazon United States searched for Sony 85mm 1.8 100K times last year and spent an estimated $703K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $703K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $703Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- viltrox 85mm f1.437K searches a year
02 · Price
A sale here is worth $613.77.
Listings sell for $613.77 on average, from $208.04 to $1858.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $613.77 that is $0 to $61K a year per listing.
- Average price
- $613.77above the $15 to $100 sweet spot
- Price range
- $208.04–$1858.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$61K
- Returns
- 10.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #227 within Lenses. It carries 188 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 91%
- Out of stock, average day
- 5.2%
- Average rank
- #227in Lenses
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 188per listing
- Listings tracked
- 22
04 · Newcomers
6 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Sony 85mm 1.8 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony FE 85mm f/1.4 GM II Lens
- Price
- $1858.33
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago

VILTROX 85mm F1.4 Pro FE Full Frame Lens for Sony E Auto Focus Large Aperture Medium Telephoto with HyperVCM Motor Lens for Sony E-Mount A7IV A7C A9III A1 ZV-E1 A7SIII A7RII A7III A7RIII A7RIV A9 FX3
- Price
- $540.77
- Rating
- 4.0/5
- Reviews
- 33
- Age
- 1y ago

VILTROX 85mm F2 EVO FE Lens AF 85mm f/2 FE for Sony E-Mount Full Frame Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600
- Price
- $250.39
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 9mo ago

VILTROX 85mm f1.4 Pro FE Lens AF 85mm f/1.4 FE for Sony E-Mount Portrait Lens for Sony FE a7iv a7c ii a7rv a9iii zve1 fx3 ev-e10 ii a6700 a6600
- Price
- $532.63
- Rating
- 3.7/5
- Reviews
- 72
- Age
- 1y ago

Sony SEL85F18 85mm F/1.8-22 Medium-Telephoto Fixed Prime Camera Lens Black
- Price
- $567.09
- Rating
- 4.8/5
- Reviews
- 848
- Age
- 6y ago
Trending
estimated 90-day click momentum
Viltrox 85mm F2.0 Full Frame Auto Focus Prime Lens for Sony E Mount STM Silent Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600 A7M4
- Price
- $257.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

VILTROX 85mm F1.4 Pro FE Full Frame Autofocus Lens for Sony E Mount Camera Face/Eye Tracking Portrait Prime Lens for Sony a7RIV a9 a7RII a7RIII a7III a7C FX3 ZVE1 A1 a6600 a6700 a6400 ZV-E10
- Price
- $597.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Meike 85mm F1.8 SE Mark II STM AF Full Frame Medium Telephoto Auto Focus High Resolution 8K Portrait Prime Lens Compatible with Sony E Mount Mirrorless Cameras A7R A7IV A7R IV A7III A7SIII A7C A7CII
- Price
- $208.04
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 9mo ago

VILTROX 85mm F1.4 Pro FE Full Frame Lens Auto Focus Large Aperture Prime Portrait Lens with Hyper VCM Motor Compatible with Sony E-Mount Cameras a7c a7RII a7RIII a7RIV a7SIII a9 FX3 A1 A93 ZVE1
- Price
- $541.71
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 1y ago

Sony FE 85 mm F1.4 GM Portrait Prime Lens (SEL85F14GM) Full-Frame E-Mount | G Master Optics | Ultra-Bright F1.4 Aperture |Filter Kit Cap Keeper Cleaning Kit and More
- Price
- $1413.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Newest
by launch date
VILTROX 85mm F1.4 Pro FE Full Frame Autofocus Lens for Sony E Mount Camera Face/Eye Tracking Portrait Prime Lens for Sony a7RIV a9 a7RII a7RIII a7III a7C FX3 ZVE1 A1 a6600 a6700 a6400 ZV-E10
- Price
- $597.36
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Viltrox 85mm F2.0 Full Frame Auto Focus Prime Lens for Sony E Mount STM Silent Portrait Lens for Sony FE a7iv a7c ii a7rv a9ii zve1 fx3 zv-e10 ii a6700 a6600 A7M4
- Price
- $257.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

VILTROX 85mm F1.4 Pro Z Full Frame Lens for Nikon Z Auto Focus Large Aperture Medium Telephoto with HyperVCM Motor Lens for Nikon Z-Mount Z30 Z50 Z50II ZFC Z5 Z5II Z6 Z6II Z6III Z7 Z7II Z8 Z9 ZF ZR
- Price
- $552.63
- Rating
- 4.6/5
- Reviews
- 310
- Age
- 8mo ago

VILTROX 85mm f1.4 Pro Z Lens AF 85mm f/1.4 Z for Nikon Z-Mount Portrait Lens for Nikon Z Mount Z5 II Z6 II Z7 II Z8 Z9 Zf Z6 III Z7 Z50 Z50 II Z30 Zfc ZR
- Price
- $556.12
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 8mo ago

VILTROX 85mm F2.0 Z Lens AF 85mm f/2 EVO Z Lens for Nikon Full Frame Auto Focus Portrait Lenses for Nikon Z Z6 III Zf Z8 Z9 Z30 Zfc Z50 II Z7 II ZR
- Price
- $252.66
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
100
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 99%
Open market
0%
- VILTROX59%
- Sony33%
- Meike3%
- Sirui3%
- Sigma1%
- EBYPHAN1%
- Open — no brand owns it (0%)
Demand
Sony 85mm 1.8 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Sony 85mm 1.8 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- viltrox 85mm f1.437K/yr
- sony 85mm14K/yr
- 85mm sony e mount14K/yr
- sony 85mm 1.410K/yr
- viltrox 85mm9K/yr
- 85 mm sony lens5K/yr
- 85mm 1.47K/yr
- sony 85mm lens3K/yr
- sony 85mm 1.22K/yr
- 85 mm sony lens 1.4248/yr
Reviews and returns
What reviews say buyers love and hate about Sony 85mm 1.8
We read the reviews and the return reasons for every product selling here.
“I received a lens that is defective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony 85mm 1.8 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









