Sony 70-200
FailThe top 5 brands take 100% of clicks, so Sony 70-200 is a Fail.
- Flapen Score
- 33 / 100Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 4333
- Market size
- $1.4M/yr97K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 101 sellers
Flapen Score
Sony 70-200 against its category
The dotted line is the Electronics average. Past it, Sony 70-200 is stronger. Inside it, weaker.
Market
The Sony 70-200 market on Amazon at a glance
Shoppers on Amazon United States searched for Sony 70-200 97K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- 70-200mm f2.8 sony40K searches a year
02 · Price
A sale here is worth $1913.17.
Listings sell for $1913.17 on average, from $623.17 to $3045.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1913.17 that is $0 to $191K a year per listing.
- Average price
- $1913.17above the $15 to $100 sweet spot
- Price range
- $623.17–$3045.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$191K
- Returns
- 8.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #296 within Lenses. It carries 117 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 39%
- Out of stock, average day
- 1.8%
- Average rank
- #296in Lenses
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 117per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Sony 70-200 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 214%
- Brand 39%
Demand
Sony 70-200 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Sony 70-200 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 70-200mm f2.8 sony40K/yr
- sony 70-20036K/yr
- sony 70-200mm f/2.811K/yr
- sony 70-200mm4K/yr
- 70-200 sony4K/yr
- sony lens 70-200mm f2.81K/yr
- sony 70 200mm f2.8 g master975/yr
- 70 200 sony lens 2.8101/yr
Reviews and returns
What reviews say buyers love and hate about Sony 70-200
We read the reviews and the return reasons for every product selling here.
“I cant seem to wrap my head around the fact that there are people who didn't like this amazing lens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony 70-200 questions
Answered from the same tracked data.









