Sony 70-200
FailThe top 5 brands take 100% of clicks, so Sony 70-200 is a Fail.
- Flapen Score
- 33 / 100Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 4333
- Market size
- $1.4M/yr97K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 58%top-5 click share · 3 brands · 101 sellers
Flapen Score
Sony 70-200 against its category
The dotted line is the Electronics average. Past it, Sony 70-200 is stronger. Inside it, weaker.
Market
The Sony 70-200 market on Amazon at a glance
Shoppers on Amazon United States searched for Sony 70-200 97K times last year and spent an estimated $1.4M. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $1.4Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- 70-200mm f2.8 sony40K searches a year
02 · Price
A sale here is worth $1913.17.
Listings sell for $1913.17 on average, from $623.17 to $3045.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1913.17 that is $0 to $191K a year per listing.
- Average price
- $1913.17above the $15 to $100 sweet spot
- Price range
- $623.17–$3045.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$191K
- Returns
- 8.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #296 within Lenses. It carries 117 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 39%
- Out of stock, average day
- 1.8%
- Average rank
- #296in Lenses
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 117per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Sony 70-200 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sony FE 70-200mm F2.8 GM OSS II Full-Frame Constant-Aperture telephoto Zoom G Master Lens (SEL70200GM2) Black and White
- Price
- $2769.43
- Rating
- 4.9/5
- Reviews
- 282
- Age
- 4y ago

Sony FE 70-200mm f/2.8 GM OSS Lens for E
- Price
- $1961.14
- Rating
- 4.5/5
- Reviews
- 406
- Age
- 10y ago

70-200mm F2.8 DG DN OS for Sony
- Price
- $1565.53
- Rating
- 4.8/5
- Reviews
- 197
- Age
- 2y ago

Tamron 70-180mm F/2.8 Di III VC VXD G2 for Sony E-Mount Full Frame Mirrorless Cameras
- Price
- $992.27
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 2y ago

Sony FE 70-200mm f/2.8 GM OSS Lens (Renewed)
- Price
- $1854.11
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 8y ago
Trending
estimated 90-day click momentum
Sony FE 70-200mm f/4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens E Mount (SEL70200G2) + Filter Kit + Cap Keeper + Cleaning Kit
- Price
- $1792.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Sony FE 70-200mm f/2.8 GM OSS Lens (SEL70200GM) + Filter Kit + Lens Cap Keeper + Cleaning Kit + More (Renewed)
- Price
- $2105.13
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 4y ago

Sony FE 70200mm F2.8 GM OSS II Telephoto Zoom Lens (SEL70200GM2) Full-Frame E-Mount | G Master Optics | Filter Kit Cap Keeper Cleaning Kit
- Price
- $3026.71
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

Sony FE 70-200mm f/4 Macro G OSS II Lens
- Price
- $1566.04
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago

Sigma 70-200mm f/2.8 DG DN OS Sports Lens for Sony E | Dyanmic Zoom Camera Lens with Tiffen 77mm UV Filter 128GB Extreme PRO SD Card and Camera Backpack with Versatile Storage (Bundle Set)
- Price
- $1594.26
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch date
Sigma 70-200mm f/2.8 DG DN OS Sports Lens for Sony E | Dyanmic Zoom Camera Lens with Tiffen 77mm UV Filter 128GB Extreme PRO SD Card and Camera Backpack with Versatile Storage (Bundle Set)
- Price
- $1594.26
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Sigma 70-200mm f/2.8 DG DN OS Sports Lens for Sony E Bundle with Filter Kit Lens Cap Tether Cleaning Kit and Cleaning Cloth 4 Year Limited Warranty
- Price
- $1606.50
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 1y ago

Sony FE 70-200mm f/4 Macro G OSS II Full-Frame Compact Telephoto Zoom Lens E Mount (SEL70200G2) + Filter Kit + Cap Keeper + Cleaning Kit
- Price
- $1792.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Sony FE 70200mm F2.8 GM OSS II Telephoto Zoom Lens (SEL70200GM2) Full-Frame E-Mount | G Master Optics | Filter Kit Cap Keeper Cleaning Kit
- Price
- $3026.71
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago

Sony FE 70-200 mm F2.8 GM OSS Telephoto Zoom Lens Premium G Master Optics Constant Bright Aperture SEL70200GM Filter Kit Cap Keeper Cleaning Kit and More
- Price
- $2106.20
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
101
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
0%
- Sony77%
- Sigma14%
- Tamron9%
Demand
Sony 70-200 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Sony 70-200 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 70-200mm f2.8 sony40K/yr
- sony 70-20036K/yr
- sony 70-200mm f/2.811K/yr
- sony 70-200mm4K/yr
- 70-200 sony4K/yr
- sony lens 70-200mm f2.81K/yr
- sony 70 200mm f2.8 g master975/yr
- 70 200 sony lens 2.8101/yr
Reviews and returns
What reviews say buyers love and hate about Sony 70-200
We read the reviews and the return reasons for every product selling here.
“I cant seem to wrap my head around the fact that there are people who didn't like this amazing lens”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sony 70-200 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









