sony 24-70
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great380.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$677K$677K/yr · 56K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1463.71avg listing price — sweet spot $15–$100
Price range
Bad$606.69–$2382.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sony 24-70 is a $677K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 24/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sony 24-70 market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $366K–$732K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Sony75%
- Sigma17%
- Tamron8%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -11.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top sony 24-70 search terms
- sony 24-7026K/yr
- sony 24-70mm f2.816K/yr
- g master 24-70mm f2.84K/yr
- sony 24-70mm4K/yr
- sony lens 24-70mm f2.85K/yr
- 24-70 mm sony440/yr
- sony 24-70mm f2.8 g master100/yr
Top sony 24-70 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sony SEL2470GM E-Mount Camera Lens: FE 24-70 mm F2.8 G Master Full Frame Standard Zoom Lens
Sony$1581.034.6★616 rev
Sony SEL2470GM2 FE 24-70mm f/2.8 GM II Full-Frame Constant-Aperture G-Master Standard Zoom Lens
Sony$2283.174.7★348 rev
24-70mm F2.8 DGDN II for Sony E
Sigma$1062.754.5★365 rev
Sony FE 24-70mm F2.8 GM II Standard Zoom Lens Lightweight G Master Optics Expansive Low-Light Performance SEL2470GM2 Filter Kit Cap Keeper Cleaning Kit
Sony$2382.424.8★7 rev
Tamron 28-75mm F/2.8 Di III VXD G2 for Sony E-Mount Full Frame/APS-C (6 Year Limited USA Warranty)
Tamron$709.734.7★636 rev
Newest
by launch date
Sigma 24-70mm f2.8 DG DN II Art Lens Sony E Full Frame Format Six SLD Elements Rounded 11-Blade Godox Flash TT350S Mini 64GB Extreme PRO Memory Card & Waith Cleaning Cloth (Bundle Set)
Sigma$1258.7566 rev
24-70mm F2.8 DGDN II for Sony E
Sigma$1062.75365 rev
Sony FE 24-70mm F2.8 GM II Standard Zoom Lens Lightweight G Master Optics Expansive Low-Light Performance SEL2470GM2 Filter Kit Cap Keeper Cleaning Kit
Sony$2382.427 rev
Sony FE 2470mm F2.8 GM Standard Zoom Lens (SEL2470GM) Full-Frame E-Mount | G Master Optics | Bright Constant F2.8 Aperture | Filter Kit Backpack 64GB Card Flex Tripod Cap Keeper and More
Sony$1757.551 rev
Sony FE 2470mm F2.8 GM Standard Zoom Lens (SEL2470GM) Full-Frame E-Mount | G Master Optics | Bright Constant F2.8 Aperture | Filter Kit Cap Keeper Cleaning Kit and More
Sony$1745.026 rev
Trending
90-day click momentumSony FE 24-70mm F2.8 GM II Standard Zoom Lens Lightweight G Master Optics Expansive Low-Light Performance SEL2470GM2 Filter Kit Cap Keeper Cleaning Kit
Sony$2382.424.8★
Sigma 24-70mm f2.8 DG DN II Art Lens Sony E Full Frame Format Six SLD Elements Rounded 11-Blade Godox Flash TT350S Mini 64GB Extreme PRO Memory Card & Waith Cleaning Cloth (Bundle Set)
Sigma$1258.754.7★
Sony FE 2470mm F2.8 GM Standard Zoom Lens (SEL2470GM) Full-Frame E-Mount | G Master Optics | Bright Constant F2.8 Aperture | Filter Kit Backpack 64GB Card Flex Tripod Cap Keeper and More
Sony$1757.555.0★
Tamron 17-70mm f/2.8 Di III-A VC RXD Lens for Sony E APS-C Mirrorless Cameras
Tamron$606.694.8★
24-70mm F2.8 DGDN II for Sony E
Sigma$1062.754.5★
What buyers say about sony 24-70
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Lens”
“fast autofocus”
“Price is affordable”
“Excellent Everyday Zoom Lens”
“Great quality for the prize”
“I still recommend it if you just interested in photography”
“works great-pictures and videos are so clean and so professional”
“a lightweight design”
“Its versatility really stands out”
“Very fast AF”
What buyers complain about
“Dust inside lens”
“The autofocus could have been better”
“Its too big”
“Extras don't work”
“The only small downside for me is that its a bit heavier than I expected”
“the zoom ring felt a little stiff”
“the stabilization is just plain bad”
“It's expensive,”
Top return reasons
Common questions
- Is sony 24-70 profitable to sell on Amazon United States?
- The niche generates $677K/yr across 12 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (24/100).
- How competitive is the sony 24-70 niche?
- 3 brands and 119 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sony 24-70?
- Top complaints mined from reviews: Lenses, Auto Focus, Size-Overall. The return rate is 7.0% — above our launch gate.
- When does demand for sony 24-70 peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the sony 24-70 niche?
- Listings span $606.69–$2382.42; the average listing price is $1463.71 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.