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Sony 24-70

Fail

The top 5 brands take 100% of clicks, so Sony 24-70 is a Fail.

Flapen Score
24
24 / 100
Ranks 8,110 of 8,347 Electronics niches · −19 vs the category median of 43
Market size
$677K/yr56K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
79%top-5 click share · 3 brands · 119 sellers

Flapen Score

Sony 24-70 against its category

The dotted line is the Electronics average. Past it, Sony 24-70 is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony 24-70 market on Amazon at a glance

Shoppers on Amazon United States searched for Sony 24-70 56K times last year and spent an estimated $677K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $677K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
0.8%
Market size, estimated
$677Ka year
Peak month
November1.7× the quietest month
Top search term
sony 24-7026K searches a year

02 · Price

A sale here is worth $1463.71.

Listings sell for $1463.71 on average, from $606.69 to $2382.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1463.71 that is $0 to $146K a year per listing.

Average price
$1463.71above the $15 to $100 sweet spot
Price range
$606.69–$2382.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$146K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #170 within Lenses. It carries 381 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
58%
Out of stock, average day
0.0%
Average rank
#170in Lenses
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
381per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Sony 24-70 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 217%
  • Brand 38%

Demand

Sony 24-70 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Sony 24-70 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony 24-7026K/yr
  • sony 24-70mm f2.816K/yr
  • g master 24-70mm f2.84K/yr
  • sony 24-70mm4K/yr
  • sony lens 24-70mm f2.85K/yr
  • 24-70 mm sony440/yr
  • sony 24-70mm f2.8 g master100/yr

Reviews and returns

What reviews say buyers love and hate about Sony 24-70

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Lenses”
28%of negative reviews mention “Lenses”
7.0%of orders come back
“Dust inside lens”
A buyer, on “Lenses”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony 24-70 questions

Answered from the same tracked data.