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Sony 16-50mm Lens

Fail

The top 5 brands take 100% of clicks, so Sony 16-50mm Lens is a Fail.

Flapen Score
26
26 / 100
Ranks 7,993 of 8,347 Electronics niches · −17 vs the category median of 43
Market size
$89K/yr22K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
77%top-5 click share · 2 brands · 120 sellers

Flapen Score

Sony 16-50mm Lens against its category

The dotted line is the Electronics average. Past it, Sony 16-50mm Lens is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sony 16-50mm Lens market on Amazon at a glance

Shoppers on Amazon United States searched for Sony 16-50mm Lens 22K times last year and spent an estimated $89K. All 2 brands take every click. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
2.1%
Market size, estimated
$89Ka year
Peak month
December1.4× the quietest month
Top search term
sony 16-50mm lens11K searches a year

02 · Price

A sale here is worth $190.50.

Listings sell for $190.50 on average, from $120.09 to $270.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $190.50 that is $0 to $19K a year per listing.

Average price
$190.50above the $15 to $100 sweet spot
Price range
$120.09–$270.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #457 within Lenses. It carries 317 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
53%
Out of stock, average day
2.9%
Average rank
#457in Lenses
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
317per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
88 months

Products

Top Sony 16-50mm Lens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 219%

Demand

Sony 16-50mm Lens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sony 16-50mm Lens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sony 16-50mm lens11K/yr
  • 16-50mm sony lens5K/yr
  • sony kit lens3K/yr
  • sony 16-502K/yr

Reviews and returns

What reviews say buyers love and hate about Sony 16-50mm Lens

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Lenses”
30%of negative reviews mention “Lenses”
7.1%of orders come back
“The lens is trash”
A buyer, on “Lenses”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sony 16-50mm Lens questions

Answered from the same tracked data.