Is sony 16-50mm lens profitable to sell on Amazon United States?

The niche generates $89K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (26/100).

How competitive is the sony 16-50mm lens niche?

2 brands and 120 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sony 16-50mm lens?

Top complaints mined from reviews: Lenses, Product Condition, Quality-Overall. The return rate is 7.1% — above our launch gate.

When does demand for sony 16-50mm lens peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sony 16-50mm lens niche?

Listings span $120.09–$270.10; the average listing price is $190.50 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.

sony 16-50mm lens

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great316.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$190.50

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 22K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Returns

Bad7.1%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$120.09–$270.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, sony 16-50mm lens is a $89K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sony 16-50mm lens market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $48K–$95K; units × avg price
Conversion rate: 2.1%
Avg BSR: #457
Page quality: 0%
Prime: 53%
Sponsored: 33%
Out of stock: 2.9%
Avg brand age: 88 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

120

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Sony81%
AOM19%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -1.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sony 16-50mm lens search terms

sony 16-50mm lens11K/yr -4.0%1.8% conv.
16-50mm sony lens5K/yr +3.2%1.5% conv.
sony kit lens3K/yr -6.6%0.9% conv.
sony 16-502K/yr +9.4%1.5% conv.

All search terms

Top sony 16-50mm lens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sony SELP1650 16-50mm Power Zoom Lens (Renewed)

Sony$138.144.4★267 rev

Sony SELP1650 16-50mm OSS Lens: Sony E PZ 16-50mm f/3.5-5.6 OSS Lens (Black) + Pro Starter Bundle Kit Combo - International Version (1 Year Warranty)

AOM$194.504.4★330 rev

Sony E PZ 1650 mm F3.55.6 OSS II

Sony$255.524.6★35 rev

Sony E PZ 16-50mm F3.5-5.6 OSS II Compact APS-C Standard Power Zoom Lens (SELP16502) (Renewed)

Sony$160.024.2★14 rev

Sony E PZ 16-50mm f/3.5-5.6 OSS Lens (SELP1650) + Filter Kit + Lens Cap Keeper + Cleaning Kit + More (Renewed)

Sony$192.784.5★78 rev

Newest

by launch date

Sony E PZ 16-50mm f/3.5-5.6 OSS II Lens E Black for Walkaround Shooting Landscapes Vlogging Lightweight Setups and Everyday Autofocus (SELP16502) + Lens Filter Kit +More (7pc Bundle)

Sony$160.000 rev

2mo ago

Sony E PZ 16-50mm F3.5-5.6 OSS II Compact APS-C Standard Power Zoom Lens (SELP16502) (Renewed)

Sony$160.0214 rev

1y ago

Sony E PZ 1650 mm F3.55.6 OSS II

Sony$255.5235 rev

2y ago

Sony E PZ 16-50mm f/3.5-5.6 OSS Lens (SELP1650) + Filter Kit + Lens Cap Keeper + Cleaning Kit + More (Renewed)

Sony$192.7878 rev

4y ago

Sony SEL 16-50MM SLVR Bulk (Renewed)

Sony$138.9426 rev

5y ago

What buyers say about sony 16-50mm lens

What buyers praise and complain about, mined from review topics.

What buyers love

Lenses27%

“Good lens”

Quality-Overall15%

“quality is top tier”

Advertised Vs Actual Product8%

“As advertised”

Value For Money7%

“Worth the money”

Product Condition6%

“Like new”

Zoom5%

“Exceptionally light, the fixed zoom offers crystal clear viewing and focused quickly”

Image/Picture Clarity4%

“Image quality is decent for everyday photos and videos, especially in good lighting”

Size-Overall3%

“Fits my camera”

Image Focus2%

“the focus is great”

Color2%

“the color is amazing”

What buyers complain about

Lenses30%

“The lens is trash”

Product Condition8%

“Didn't seem refurbished at all”

Quality-Overall7%

“Build quality feels basic compared to premium lenses”

Auto Focus5%

“Focusing doesnt work”

Value For Money3%

“.most likely driven by its low price point”

Compactness3%

“That being said it's definitely not as compact as I'd hoped”

Camera Quality3%

“Not as good as the one that came with my camera”

Advertised Vs Actual Product3%

“Not as pictured”

Material Quality3%

“But feel more plastic than the original OSS”

Wide Angle Mode2%

“the aperature throughout the zoom range is horrible”

Top return reasons

Lenses45%

Zoom8%

Value For Money6%

Auto Focus6%

Compatibility-Overall6%

Image/Picture Clarity5%