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sony 11mm f1.8

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 47Growth 20Conversion 24Competition 0Returns 12Price range 0Avg price 16Brand share 0Review moat 93Quality gap 14

Review moat

Great130.33

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$255K

$255K/yr · 33K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$393.82

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$279.38–$611.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, sony 11mm f1.8 is a $255K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sony 11mm f1.8 market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$98K–$197K
units × avg price
Conversion rate
1.9%
Avg BSR
#127
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
14.1%
Avg brand age
62 months
Avg seller age
178 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Sony75%
  • YONGNUO17%
  • YNLENS8%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -9.7% search growth over the last 90 days.
1K600Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top sony 11mm f1.8 search terms

  • sony 11mm f1.821K/yr
  • sony 11mm6K/yr
  • sony e 11mm f/1.83K/yr
  • sony 11mm f1 83K/yr
All search terms

Top sony 11mm f1.8 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$51K40%$102K60%$153K80%$204K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about sony 11mm f1.8

What buyers praise and complain about, mined from review topics.

What buyers love

Lenses26%

“It's a good lens”

Quality-Overall13%

“The remote is good quality”

Value For Money12%

“is worth the buy”

Wide Angle Mode8%

“A great wide angle lens”

Image/Picture Clarity8%

“This lens takes amazing pictures”

Auto Focus6%

“has fast autofocus”

Compatibility-Overall4%

“Pairs well with my Sony A6700 really gets a clear wide shot”

Aperture3%

“The f/1.8 aperture is a huge bonus”

Field Of View2%

“You can get extremely close to your subject while still capturing a ton of background, which makes footage and photos feel immersive”

Weight Light2%

“with a nice weight that doesnt feel cheap or flimsy”

What buyers complain about

Glare17%

“the flickering is awful”

Zoom11%

“Just remember it is a fixed lens so you can't zoom”

Auto Focus8%

“The only downside is that you cannot manually focus it on the lens”

Top return reasons

Lenses49%
Auto Focus7%
Value For Money7%
Image/Picture Clarity5%
Quality-Overall4%
Size-Overall4%
Functionality-Overall4%
Zoom3%
Image/Video Stabilization2%
Compatibility-Overall2%

Common questions

Is sony 11mm f1.8 profitable to sell on Amazon United States?
The niche generates $255K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (21/100).
How competitive is the sony 11mm f1.8 niche?
3 brands and 48 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sony 11mm f1.8?
Top complaints mined from reviews: Glare, Zoom, Auto Focus. The return rate is 8.8% — above our launch gate.
When does demand for sony 11mm f1.8 peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sony 11mm f1.8 niche?
Listings span $279.38–$611.62; the average listing price is $393.82 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.