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Sonos Ray Mount

Fail

The top 5 products take 87% of clicks, so Sonos Ray Mount is a Fail.

Flapen Score
39
39 / 100
Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 43
Market size
$60K/yr13K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
87%top-5 click share · 7 brands · 11 sellers

Flapen Score

Sonos Ray Mount against its category

The dotted line is the Electronics average. Past it, Sonos Ray Mount is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sonos Ray Mount market on Amazon at a glance

Shoppers on Amazon United States searched for Sonos Ray Mount 13K times last year and spent an estimated $60K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 19.8% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
19.8%
Market size, estimated
$60Ka year
Peak month
December2.8× the quietest month
Top search term
sonos ray wall mount8K searches a year

02 · Price

A sale here is worth $23.10.

Listings sell for $23.10 on average, from $17.11 to $37.90. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $23.10 that is $2K to $6K a year per listing.

Average price
$23.10inside the $15 to $100 sweet spot
Price range
$17.11–$37.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #446 within Accessories & Supplies. It carries 80 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#446in Accessories & Supplies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
80per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sonos Ray Mount products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

3%

  • Brand 148%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Sonos Ray Mount search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Sonos Ray Mount

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Compatibility-Overall”
6.3%of orders come back
“not compatible”
A buyer, on “Compatibility-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sonos Ray Mount questions

Answered from the same tracked data.