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Sn770 2tb

Fail

The average product has 48,642 reviews to catch up to, so Sn770 2tb is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$209K/yr664K searches / yr
90-day growth
+90.5%search demand this quarter
Competition
55%top-5 click share · 6 brands · 227 sellers

Flapen Score

Sn770 2tb against its category

The dotted line is the Electronics average. Past it, Sn770 2tb is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sn770 2tb market on Amazon at a glance

Shoppers on Amazon United States searched for Sn770 2tb 664K times last year and spent an estimated $209K. The top 5 brands take 99% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $209K a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
+90.5%
Conversion, latest week
0.2%
Market size, estimated
$209Ka year
Peak month
July5.3× the quietest month
Top search term
western digital211K searches a year

02 · Price

A sale here is worth $157.59.

Listings sell for $157.59 on average, from $10.13 to $384.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $157.59 that is $39K to $79K a year per listing.

Average price
$157.59above the $15 to $100 sweet spot
Price range
$10.13–$384.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$39K–$79K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Data Storage. It carries 48,642 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#34in Data Storage
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
48,642per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sn770 2tb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

227

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

0%

  • Brand 157%
  • Brand 237%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Sn770 2tb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 5.3×

Search terms

Top Sn770 2tb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • western digital211K/yr
  • wd my passport46K/yr
  • my passport external hard drive37K/yr
  • western digital hard drive48K/yr
  • wd hard drive36K/yr
  • wd elements30K/yr
  • wd hdd28K/yr
  • western digital my passport17K/yr
  • wd passport external hard drive18K/yr
  • wd passport16K/yr

Reviews and returns

What reviews say buyers love and hate about Sn770 2tb

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
24%of negative reviews mention “Durability”
2.9%of orders come back
“Failed in two months”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sn770 2tb questions

Answered from the same tracked data.