Is sn770 2tb profitable to sell on Amazon United States?

The niche generates $209K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.5%. Flapen's verdict: Skip it (41/100).

How competitive is the sn770 2tb niche?

6 brands and 227 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in sn770 2tb?

Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 2.9%.

When does demand for sn770 2tb peak?

Demand peaks in Jul; the busiest month runs 5.3× the quietest.

What does it cost to enter the sn770 2tb niche?

Listings span $10.13–$384.88; the average listing price is $157.59 (sweet spot $15–$100). The average incumbent carries 48,642 reviews — the moat a new listing must climb.

sn770 2tb

Skip it

A deep review moat (48,642 avg reviews) — this niche doesn't clear our bar today.

Growth

Great+90.5%

90-day search growth — must beat 0% to launch

Avg price

Good$157.59

avg listing price — sweet spot $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$209K

$209K/yr · 664K searches

Price range

Bad$10.13–$384.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Review moat

Bad48,642.15

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, sn770 2tb is a $209K/yr Amazon United States market (664K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

sn770 2tb market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 0.2%
Avg BSR: #34
Page quality: 0%
Prime: 96%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

227

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

WD57%
Western Digital37%
Seagate3%
ienza1%
Sandisk1%
UnionSine1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +90.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 5.3×

Open Trend

Top sn770 2tb search terms

western digital211K/yr +715.1%0.0% conv.
wd my passport46K/yr +37.1%2.6% conv.
my passport external hard drive37K/yr +2.7%3.2% conv.
western digital hard drive48K/yr -41.1%0.3% conv.
wd hard drive36K/yr -9.0%0.9% conv.
wd elements30K/yr -12.8%0.9% conv.
wd hdd28K/yr -18.6%0.2% conv.
western digital my passport17K/yr +23.8%2.3% conv.
wd passport external hard drive18K/yr -5.1%2.9% conv.
wd passport16K/yr +10.1%2.2% conv.

All search terms

Top sn770 2tb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WD 2TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBYVG0020BBK-WESN

WD$94.834.6★31,240 rev

WD 5TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBPKJ0050BBK-WESN

WD$153.234.5★24,728 rev

WD 2TB Elements Portable External Hard Drive for Windows USB 3.2 Gen 1/USB 3.0 for PC & Mac Plug and Play Ready - WDBU6Y0020BBK-WESN

Western Digital$86.754.7★165,042 rev

WD 1TB My Passport Portable External Hard Drive Black backup software with defense against ransomware and password protection USB 3.1/USB 3.0 compatible - WDBYVG0010BBK-WESN

WD$81.994.6★17,360 rev

WD 6TB My Passport Portable External Hard Drive Black Backup Software with Defense Against ransomware and Password Protection USB 3.1/USB 3.0 Compatible - WDBR9S0060BBK-WESN

WD$173.154.5★23,230 rev

Newest

by launch date

Western Digital 4TB WD Red Plus NAS Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s CMR 128 MB Cache 3.5 - WD40EFZZ

Western Digital$137.633,641 rev

8mo ago

Western Digital 10TB WD Red Plus NAS Internal Hard Drive HDD - 7200 RPM SATA 6 GB/s CMR 512 MB Cache 3.5 - WD100EFGX

Western Digital$253.85319 rev

1y ago

Western Digital 4TB WD Blue PC Internal Hard Drive HDD - 5400 RPM SATA 6 Gb/s 128 MB Cache 3.5 - WD40EZZX

Western Digital$148.5157,669 rev

1y ago

WD_Black SN7100 2TB NVMe SSD - Gen4 PCIe M.2 2280 Up to 7 250 MB/s Read Speed Up to 6 900 MB/s Write Speed Next Gen TLC 3D NAND for Laptops Handheld Gaming Devices - WDS200T4X0E

Sandisk$200.846,157 rev

1y ago

3FT External Hard Drive Cable Cord to USB C/USBC

ienza$10.131,064 rev

1y ago

What buyers say about sn770 2tb

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Great deal”

Quality-Overall13%

“Build quality is great”

Storage Capacity11%

“Good storage”

Data Transfer Speed9%

“It offers very good transfer speed”

Advertised Vs Actual Product8%

“As advertised”

Ease Of Use7%

“Simple to use”

Compatibility-Overall5%

“Complete compatibility”

Assembly/Installation4%

“installed without any issues”

Durability4%

“still work well”

Computation Performance3%

“Fast”

What buyers complain about

Durability24%

“Failed in two months”

Functionality-Overall13%

“It never worked for me”

Value For Money9%

“OVER EXPENSIVE”

Compatibility-Overall6%

“this is not compatible”

Quality-Overall5%

“Garbage product”

Data Transfer Speed5%

“Extremely slow transfer speed”

Connectivity-Overall4%

“it's incredibly inconsistent whether I can even access this thing when connected”

Storage Capacity3%

“takes up little space”

Noise Level3%

“One annoying part is that it makes a clicking noise about every 4 seconds”

Advertised Vs Actual Product2%

“Not at all as described”

Top return reasons

Compatibility-Overall33%

Functionality-Overall19%

Connectivity-Overall9%

Value For Money5%

Defective Material/Parts4%

Size-Overall4%

Advertised Vs Actual Product4%

Storage Capacity3%

Socket/Port/Plug3%

Noise Level2%

Common questions

Is sn770 2tb profitable to sell on Amazon United States?: The niche generates $209K/yr across 26 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.5%. Flapen's verdict: Skip it (41/100).
How competitive is the sn770 2tb niche?: 6 brands and 227 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in sn770 2tb?: Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 2.9%.
When does demand for sn770 2tb peak?: Demand peaks in Jul; the busiest month runs 5.3× the quietest.
What does it cost to enter the sn770 2tb niche?: Listings span $10.13–$384.88; the average listing price is $157.59 (sweet spot $15–$100). The average incumbent carries 48,642 reviews — the moat a new listing must climb.

sn770 2tb

sn770 2tb market data

Competition & brand share

Demand & seasonality

Top sn770 2tb search terms

Top sn770 2tb products on Amazon

Top sellers

Newest

Trending

What buyers say about sn770 2tb

What buyers love

What buyers complain about

Top return reasons

Common questions

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