Smoke in a Can
FailThe top 5 brands take 100% of clicks, so Smoke in a Can is a Fail.
- Flapen Score
- 39 / 100Ranks 5,506 of 8,347 Electronics niches · −4 vs the category median of 4339
- Market size
- $74K/yr73K searches / yr
- 90-day growth
- -26.1%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 40 sellers
Flapen Score
Smoke in a Can against its category
The dotted line is the Electronics average. Past it, Smoke in a Can is stronger. Inside it, weaker.
Market
The Smoke in a Can market on Amazon at a glance
Shoppers on Amazon United States searched for Smoke in a Can 73K times last year and spent an estimated $74K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -26.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $74Ka year
- Peak month
- October3.4× the quietest month
- Top search term
- fog spray11K searches a year
02 · Price
A sale here is worth $29.66.
Listings sell for $29.66 on average, from $16.09 to $69.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $29.66 that is $7K to $15K a year per listing.
- Average price
- $29.66inside the $15 to $100 sweet spot
- Price range
- $16.09–$69.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$15K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #451 within Accessories. It carries 668 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 67%
- Out of stock, average day
- 0.0%
- Average rank
- #451in Accessories
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 668per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Smoke in a Can products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2 Pack Atmosphere Aerosol Haze/Fog Spray for Photography - Safe & Portable Mini Fog Machine Alternative - Smoke and Light Ray Effects Maker for Indoor and Outdoor No Battery - Made in The USA
- Price
- $29.67
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 5y ago
![[2 Pack] Photo Fog Atmosphere Aerosol 8 oz Haze Spray for Photographers & Filmmakers Portable Fog Machine Alternative Reveals Light Beams & Rim Light Safe Indoor Studio Haze Made in USA](https://m.media-amazon.com/images/I/41Hshh542PL.jpg)
[2 Pack] Photo Fog Atmosphere Aerosol 8 oz Haze Spray for Photographers & Filmmakers Portable Fog Machine Alternative Reveals Light Beams & Rim Light Safe Indoor Studio Haze Made in USA
- Price
- $26.86
- Rating
- 4.0/5
- Reviews
- 251
- Age
- 3y ago

Smoke Detector Tester 10 in. L x 9 in. W
- Price
- $16.96
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 14y ago

6 Pack Atmosphere Aerosol Haze/Fog Spray for Photography - Safe & Portable Mini Fog Machine Alternative - Smoke and Light Ray Effects Maker for Indoor and Outdoor No Battery - Made in The USA
- Price
- $69.22
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 10y ago

Photo Fog Atmosphere Smog 2 Pack Fire Extinguisher Purple for Gender Reveal Photoshoot Video Props Stage Mister Foggers Purple Smoke Gender Reveal Extinguisher for Birthday Wedding Party Celebration
- Price
- $19.16
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
Trending
estimated 90-day click momentum
Smoke Detector Tester 10 in. L x 9 in. W
- Price
- $16.96
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 14y ago

2 Pack Atmosphere Aerosol Haze/Fog Spray for Photography - Safe & Portable Mini Fog Machine Alternative - Smoke and Light Ray Effects Maker for Indoor and Outdoor No Battery - Made in The USA
- Price
- $29.67
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 5y ago

6 Pack Atmosphere Aerosol Haze/Fog Spray for Photography - Safe & Portable Mini Fog Machine Alternative - Smoke and Light Ray Effects Maker for Indoor and Outdoor No Battery - Made in The USA
- Price
- $69.22
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 10y ago
![[2 Pack] Photo Fog Atmosphere Aerosol 8 oz Haze Spray for Photographers & Filmmakers Portable Fog Machine Alternative Reveals Light Beams & Rim Light Safe Indoor Studio Haze Made in USA](https://m.media-amazon.com/images/I/41Hshh542PL.jpg)
[2 Pack] Photo Fog Atmosphere Aerosol 8 oz Haze Spray for Photographers & Filmmakers Portable Fog Machine Alternative Reveals Light Beams & Rim Light Safe Indoor Studio Haze Made in USA
- Price
- $26.86
- Rating
- 4.0/5
- Reviews
- 251
- Age
- 3y ago

Home Safeguard 25S 2.5-Oz. Smoke Detector Tester Spray
- Price
- $16.09
- Rating
- 4.6/5
- Reviews
- 243
- Age
- 15y ago
Newest
by launch date
Photo Fog Atmosphere Smog 2 Pack Fire Extinguisher Purple for Gender Reveal Photoshoot Video Props Stage Mister Foggers Purple Smoke Gender Reveal Extinguisher for Birthday Wedding Party Celebration
- Price
- $19.16
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 1y ago
![[2 Pack] Photo Fog Atmosphere Aerosol 8 oz Haze Spray for Photographers & Filmmakers Portable Fog Machine Alternative Reveals Light Beams & Rim Light Safe Indoor Studio Haze Made in USA](https://m.media-amazon.com/images/I/41Hshh542PL.jpg)
[2 Pack] Photo Fog Atmosphere Aerosol 8 oz Haze Spray for Photographers & Filmmakers Portable Fog Machine Alternative Reveals Light Beams & Rim Light Safe Indoor Studio Haze Made in USA
- Price
- $26.86
- Rating
- 4.0/5
- Reviews
- 251
- Age
- 3y ago

2 Pack Atmosphere Aerosol Haze/Fog Spray for Photography - Safe & Portable Mini Fog Machine Alternative - Smoke and Light Ray Effects Maker for Indoor and Outdoor No Battery - Made in The USA
- Price
- $29.67
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 5y ago

6 Pack Atmosphere Aerosol Haze/Fog Spray for Photography - Safe & Portable Mini Fog Machine Alternative - Smoke and Light Ray Effects Maker for Indoor and Outdoor No Battery - Made in The USA
- Price
- $69.22
- Rating
- 4.4/5
- Reviews
- 1,551
- Age
- 10y ago

Smoke Detector Tester 10 in. L x 9 in. W
- Price
- $16.96
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
40
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Atmosphere Aerosol66%
- Berkland22%
- SDI5%
- PEMUISE3%
- HSI FIRE & SAFETY3%
Demand
Smoke in a Can search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.4×
Search terms
Top Smoke in a Can search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fog spray11K/yr
- atmosphere aerosol13K/yr
- smoke in a can7K/yr
- atmosphere spray photography6K/yr
- canned smoke5K/yr
- atmosphere spray10K/yr
- fog in a can5K/yr
- photo fog3K/yr
- smoke can3K/yr
- haze in a can4K/yr
Reviews and returns
What reviews say buyers love and hate about Smoke in a Can
We read the reviews and the return reasons for every product selling here.
“They are expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoke in a Can questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









