Smart Speakers
FailBuyers convert on only 1.0% of searches, so Smart Speakers is a Fail.
- Flapen Score
- 43 / 100Ranks 4,131 of 8,347 Electronics niches · on the category median43
- Market size
- $155K/yr117K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 43%top-5 click share · 21 brands · 118 sellers
Flapen Score
Smart Speakers against its category
The dotted line is the Electronics average. Past it, Smart Speakers is stronger. Inside it, weaker.
Market
The Smart Speakers market on Amazon at a glance
Shoppers on Amazon United States searched for Smart Speakers 117K times last year and spent an estimated $155K. The top 5 brands take 66% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $155Ka year
- Top search term
- smart speakers107K searches a year
02 · Price
A sale here is worth $131.68.
Listings sell for $131.68 on average, from $12.44 to $294.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $131.68 that is $0 to $13K a year per listing.
- Average price
- $131.68above the $15 to $100 sweet spot
- Price range
- $12.44–$294.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #714 within Wireless & Streaming Audio. It carries 14,074 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 2.3%
- Average rank
- #714in Wireless & Streaming Audio
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 14,074per listing
- Listings tracked
- 32
04 · Newcomers
12 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Smart Speakers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
118
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
28%
- Brand 131%
- Brand 212%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Smart Speakers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Smart Speakers
We read the reviews and the return reasons for every product selling here.
“Cheap sounding”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Speakers questions
Answered from the same tracked data.









