Is smart power strip profitable to sell on Amazon United States?

The niche generates $436K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the smart power strip niche?

15 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in smart power strip?

Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.6%.

When does demand for smart power strip peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the smart power strip niche?

Listings span $9.41–$43.39; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,127 reviews — the moat a new listing must climb.

smart power strip

Worth a look

Shows a sweet-spot price point ($27.75 avg), but a deep review moat (5,127 avg reviews) keeps it on the watch list.

Avg price

Incredible$27.75

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great$9.41–$43.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$436K

$436K/yr · 559K searches

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,126.87

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, smart power strip is a $436K/yr Amazon United States market (559K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

smart power strip market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $555K–$694K; units × avg price
Conversion rate: 2.8%
Avg BSR: #243
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.2%
Avg brand age: 42 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

21%

Kasa Smart36%
GHome Smart13%
Amazon Basics13%
POWSAV7%
Tapo5%
Yozisital5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top smart power strip search terms

smart power strip230K/yr -6.7%2.8% conv.
smart surge protector62K/yr +51.1%1.6% conv.
smart power strips energy saving outlets17K/yr +3.4%1.5% conv.
smart plug extension cord12K/yr +557.7%1.2% conv.
smart extension cord37K/yr -7.8%2.0% conv.
smart power strips with wifi and app control12K/yr +17.1%2.6% conv.
wifi power strip26K/yr -6.0%3.6% conv.
kasa power strip20K/yr -3.9%10.1% conv.
smart plug power strip23K/yr -8.4%2.8% conv.
alexa power strip20K/yr -9.0%5.2% conv.

All search terms

Top smart power strip products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa Smart Plug Power Strip HS300 Surge Protector with 6 Individually Controlled Smart Outlets and 3 USB Ports Works with Alexa & Google Home No Hub Required

Kasa Smart$40.354.6★9,457 rev

kasa smart Plug Power Strip KP303 Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports Works with Alexa & Google Home No Hub Required White

Kasa Smart$24.234.6★16,411 rev

Amazon Basics Smart Plug Power Strip with 6 Individually Controlled Outlets and 3 USB Ports (2 USB-A and 1 USB-C) WiFi Works with Alexa Only 2.4 GHz No Hub Required White

Amazon Basics$34.914.4★611 rev

POWSAV 6 Ft WiFi Surge Protector - 8 Outlet Extension Cord with 4 Smart & 4 Always On Outlets 4 USB Ports Alexa & Google Home Compatible Black

POWSAV$26.194.4★1,862 rev

Smart Power Strip Yozisital Charging Station with 6 Smart Outlets and 4 USB Ports 5FT Flat Plug Extension Cord for Home Office Compatible with Alexa & Google Home

Yozisital$33.644.2★332 rev

Newest

by launch date

Smart Strip KCG-7MVR Energy Saving Surge Protector with Autoswitching Technology 7 Outlet

Smart Strip$16.2517 rev

5mo ago

LINKVOLT Smart Power Strip WiFi Surge Protector Alexa Google Home Voice Control Outlet Extender for Home Office 3AC 15A 1875W 2.4GHz Voice Control

Generic$19.8045 rev

5mo ago

Govee Smart Plug Outlet Extender 3-Sided Smart Power Strips with 2 Smart Outlets & 2 USB Ports with RGB Night Light APP & Voice Control Surge & Overload Protection for Home Office

Govee$34.26218 rev

9mo ago

Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M

Tapo$43.39267 rev

1y ago

Smart Power Strip Yozisital Charging Station with 6 Smart Outlets and 4 USB Ports 5FT Flat Plug Extension Cord for Home Office Compatible with Alexa & Google Home

Yozisital$33.64332 rev

1y ago

What buyers say about smart power strip

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“solid build quality”

Socket/Port/Plug13%

“Great plug”

Advertised Vs Actual Product10%

“Exactly what I expected”

Value For Money8%

“Great Value”

Ease Of Use7%

“Very handy”

Charging6%

“Charging speed is great”

Assembly/Installation3%

“Easy to put together”

Design-Overall3%

“are built well”

Size-Overall3%

“I really like the size”

Connectivity-Overall3%

“Connection was flawless and easy”

What buyers complain about

Durability21%

“Didnt last”

Noise Level11%

“High pitched noises”

Functionality-Overall9%

“Not effective”

Quality-Overall7%

“Absolute garbage”

Charging6%

“Not a fast charger”

Socket/Port/Plug5%

“Melted in the socket”

Connectivity-Overall4%

“the connection would randomly drop”

Value For Money3%

“Don't recommend- affordable price for a reason”

Size-Overall2%

“is much shorter”

Heating2%

“Immediately caused overheating”

Top return reasons

Size-Overall19%

Functionality-Overall13%

Socket/Port/Plug11%

Connectivity-Overall8%

Value For Money7%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Compatibility-Overall4%

Charging4%

Product Condition4%

Common questions

Is smart power strip profitable to sell on Amazon United States?: The niche generates $436K/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the smart power strip niche?: 15 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in smart power strip?: Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.6%.
When does demand for smart power strip peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the smart power strip niche?: Listings span $9.41–$43.39; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,127 reviews — the moat a new listing must climb.