Is smart outlet extender profitable to sell on Amazon United States?

The niche generates $8K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Skip it (43/100).

How competitive is the smart outlet extender niche?

16 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in smart outlet extender?

Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.8%.

When does demand for smart outlet extender peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the smart outlet extender niche?

Listings span $9.18–$40.35; the average listing price is $22.36 (sweet spot $15–$100). The average incumbent carries 12,193 reviews — the moat a new listing must climb.

smart outlet extender

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Avg price

Great$22.36

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Great$9.18–$40.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+34.9%

90-day search growth — must beat 0% to launch

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad12,192.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$8K

$8K/yr · 21K searches

According to Flapen's Amazon United States niche tracking, smart outlet extender is a $8K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

smart outlet extender market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $17K–$22K; units × avg price
Conversion rate: 1.7%
Avg BSR: #106
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 4.1%
Avg brand age: 35 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

17%

GHome Smart31%
Tapo14%
Kasa Smart13%
Govee13%
One Beat6%
JcBlaon5%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +34.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top smart outlet extender search terms

smart outlet extender7K/yr +111.1%2.2% conv.
smart multi plug outlet5K/yr +1.4%2.4% conv.
smart plug multiple outlet5K/yr +3.4%2.9% conv.
smart multi plug4K/yr -2.2%2.0% conv.

All search terms

Top smart outlet extender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GHome Smart Plug Outlet Extender USB Wall Charger with 3 Individual Smart Outlets and 3 Smart USB Ports Works with Alexa Google Home Surge Protector Plug Extender for APP Control 15A/1800W

GHome Smart$23.034.5★888 rev

TP-Link Tapo Smart Plug Outlet Extender Surge Protector 18W Fast Charging 3 Individual Smart Outlets 1x USB-C & 2X USB-A Smart Night Light Works w/Apple HomeKit Alexa & Google Home Tapo P306

Tapo$31.844.6★613 rev

kasa smart Plug Power Strip KP303 Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports Works with Alexa & Google Home No Hub Required White

Kasa Smart$24.234.6★16,411 rev

Govee Smart Plug Outlet Extender 3-Sided Smart Power Strips with 2 Smart Outlets & 2 USB Ports with RGB Night Light APP & Voice Control Surge & Overload Protection for Home Office

Govee$34.264.6★218 rev

Surge Protector Outlet Extender - with Rotating Plug 6 AC Multi Plug Outlet with 4 USB Ports (2 USB C) 1800J Wall Charger 3-Sided Power Strip with Spaced Outlet Splitter for Home Office Travel

One Beat$10.664.7★19,037 rev

Newest

by launch date

Govee Smart Plug Outlet Extender 3-Sided Smart Power Strips with 2 Smart Outlets & 2 USB Ports with RGB Night Light APP & Voice Control Surge & Overload Protection for Home Office

Govee$34.26218 rev

9mo ago

Smart Power Strip Yozisital Charging Station with 6 Smart Outlets and 4 USB Ports 5FT Flat Plug Extension Cord for Home Office Compatible with Alexa & Google Home

Yozisital$33.64332 rev

1y ago

Wall Mount Power Strips Wall Charger 6 Outlet Extender 4 USB Ports (5V 2.4A 12W) and Night Light 3-Sided Power Strip with Adapter Spaced Outlets - Multi Plug Outlet Surge Protector for Home Office

BlueStars$23.24333 rev

1y ago

Anker Outlet Extender Power Strip with 300J Surge Protector 10-in-1 with 6 AC 2 USB A 2 USB C Ports Wide-Spaces Outlets and 20W Fast Charging Dorm Room Essentials

Anker$18.121,130 rev

2y ago

Dual Smart Plug 15A GHome Smart Plugs Work with Alexa and Google Home 2-in-1 Compact Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required FCC Listed 2 Pack

GHome Smart$23.65735 rev

2y ago

What buyers say about smart outlet extender

What buyers praise and complain about, mined from review topics.

What buyers love

Socket/Port/Plug14%

“Love all the USB ports”

Quality-Overall14%

“Good Quality”

Charging10%

“Fast charge”

Advertised Vs Actual Product9%

“works exactly as advertised”

Ease Of Use8%

“Comes in handy”

Assembly/Installation8%

“Easy to mount”

Value For Money7%

“Great deal”

Connectivity-Overall3%

“Connectivity is stable”

Size-Overall3%

“Exact match”

Design-Overall3%

“Sleek design”

What buyers complain about

Socket/Port/Plug12%

“USB ports do not work”

Durability11%

“Failed after 2 months”

Charging9%

“Then it just stopped charging”

Quality-Overall7%

“Poor quality control”

Functionality-Overall6%

“DONT WORK”

Connectivity-Overall6%

“Not a good connection”

Size-Overall4%

“They are large”

Compatibility-Overall3%

“Not compatible”

Value For Money3%

“crazy cost more than 1/2 the product to return it”

Assembly/Installation2%

“it was a little difficult to install”

Top return reasons

Size-Overall28%

Charging13%

Compatibility-Overall11%

Socket/Port/Plug10%

Functionality-Overall7%