Is smart motion sensor profitable to sell on Amazon United States?

The niche generates $140K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (39/100).

How competitive is the smart motion sensor niche?

8 brands and 12 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in smart motion sensor?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Battery Life. The return rate is 5.0%.

When does demand for smart motion sensor peak?

Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the smart motion sensor niche?

Listings span $12.09–$49.28; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 672 reviews — the moat a new listing must climb.

smart motion sensor

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$22.48

avg listing price — sweet spot $15–$100

Price range

Great$12.09–$49.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good671.61

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Okay$140K

$140K/yr · 225K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, smart motion sensor is a $140K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

smart motion sensor market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $225K–$281K; units × avg price
Conversion rate: 2.8%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Tapo44%
GoveeLife38%
THIRDREALITY5%
COTINSE4%
Kasa Smart3%
Amazon Basics3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top smart motion sensor search terms

govee motion sensor37K/yr -14.6%6.5% conv.
smart motion sensor30K/yr -0.5%0.9% conv.
tapo sensor25K/yr +5.8%4.2% conv.
tapo motion sensor20K/yr -12.3%7.1% conv.
alexa motion sensor19K/yr -12.7%1.1% conv.
smart sensor15K/yr -9.8%0.1% conv.
wifi motion sensor17K/yr -57.7%0.6% conv.
smart home motion sensor6K/yr +34.8%0.4% conv.
govee motion sensor light8K/yr +6.2%1.8% conv.
tapo sensors4K/yr +19.0%3.1% conv.

All search terms

Top smart motion sensor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link Tapo Motion Sensor Requires Tapo Hub Long Battery Life w/Sub-1G Low-Power Wireless Protocol Wide Range Detection Adjustable Sensitivity Real-Time Notification Smart Action Tapo T100

Tapo$14.754.5★565 rev

GoveeLife Motion Sensor Group Control Unlimited Devices Wireless Mini Contact Sensor for Smart Home Automation Battery Powered Supports Most GoveeLife Smart Products

GoveeLife$13.094.1★422 rev

GoveeLife Human Presence Sensor 2.4 GHz Wi-Fi Required Smart mmWave Radar & PIR Wired Motion Sensor Zone Positioning Multi-Person Detection Support Alexa & Google Home for Indoor Home Automation

GoveeLife$32.993.9★250 rev

Tapo Door Sensor Starter KIT Matter Compatible 3X Smart Door Window Contact Sensor and 1x Smart Hub with Built-in Chime Smart Automation Real-Time Notification T31 KIT

Tapo$49.284.4★266 rev

THIRDREALITY Zigbee Motion Sensor Pet Friendly Compatible with Home Assistant SmartThings Aeotec Homey Hubitat or Echo Devices with Built-in Zigbee Hub

THIRDREALITY$17.153.9★1,247 rev

Newest

by launch date

Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required

Aqara$47.18844 rev

10mo ago

Tapo Door Sensor Starter KIT Matter Compatible 3X Smart Door Window Contact Sensor and 1x Smart Hub with Built-in Chime Smart Automation Real-Time Notification T31 KIT

Tapo$49.28266 rev

1y ago

Amazon Basics Dual Smart Plug with Motion Sensor and Night Light Works with Alexa Only Control from Anywhere Automatic Control 2.4 GHz Wi-Fi No Hub Required 4.33 x 2.36 x 1.38 in White

Amazon Basics$20.39220 rev

1y ago

GoveeLife Wireless Mini Smart Button Sensor Group Control Multiple Devices Versatile Control Button Battery Powered Supports Most GoveeLife Smart Products 2Pack

GoveeLife$16.93412 rev

2y ago

GoveeLife Human Presence Sensor 2.4 GHz Wi-Fi Required Smart mmWave Radar & PIR Wired Motion Sensor Zone Positioning Multi-Person Detection Support Alexa & Google Home for Indoor Home Automation

GoveeLife$32.99250 rev

2y ago

What buyers say about smart motion sensor

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation16%

“Easy installation”

Sensor10%

“Love the motion sensor function”

Connectivity-Overall9%

“easy to connect”

Quality-Overall7%

“has been very reliable”

Efficiency6%

“Works reliably”

Ease Of Use6%

“Easy to Use”

Battery Life5%

“the battery life lasts a very long time”

Advertised Vs Actual Product4%

“This works as advertised”

Motion Detection3%

“Motion detector works as hoped”

Compatibility-Overall3%

“MATTER makes them compatible with everything in my house”

What buyers complain about

Connectivity-Overall16%

“it wouldnt connect”

Functionality-Overall9%

“DOESN’T WORK PROPERLY”

Battery Life8%

“Battery dead”

Size-Overall5%

“Doesnt fit correctly”

Assembly/Installation5%

“never was able to set it up”

Measurement/Reading Accuracy5%

“Wildly Inaccurate”

Quality-Overall5%

“This is just a cheap product obviously”

Touch/Button Controls3%

“This button only works for some of their products”

Durability3%

“The display has bugged out after one month of use”

Value For Money3%

“Waste of money”

Top return reasons

Compatibility-Overall24%

Connectivity-Overall22%

Functionality-Overall13%

Advertised Vs Actual Product8%

Value For Money6%

Size-Overall3%