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Smart Keyboard Folio

Fail

The top 5 brands take 98% of clicks, so Smart Keyboard Folio is a Fail.

Flapen Score
34
34 / 100
Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 43
Market size
$88K/yr70K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
51%top-5 click share · 7 brands · 51 sellers

Flapen Score

Smart Keyboard Folio against its category

The dotted line is the Electronics average. Past it, Smart Keyboard Folio is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Keyboard Folio market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Keyboard Folio 70K times last year and spent an estimated $88K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.9%
Market size, estimated
$88Ka year
Peak month
December1.6× the quietest month
Top search term
apple smart folio29K searches a year

02 · Price

A sale here is worth $66.19.

Listings sell for $66.19 on average, from $18.80 to $193.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $66.19 that is $0 to $7K a year per listing.

Average price
$66.19inside the $15 to $100 sweet spot
Price range
$18.80–$193.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #712 within Tablet Accessories. It carries 3,492 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
8.5%
Average rank
#712in Tablet Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,492per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Smart Keyboard Folio products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$9K$13K$18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

51

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 90%

Open market

1%

  • Apple88%
  • InUnion4%
  • Harvopu3%
  • ESR2%
  • Logitech2%
  • mobee1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Smart Keyboard Folio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Smart Keyboard Folio search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • apple smart folio29K/yr
  • ipad keyboard folio6K/yr
  • smart keyboard folio6K/yr
  • apple smart folio ipad pro 115K/yr
  • apple smart keyboard folio4K/yr
  • ipad folio keyboard6K/yr
  • smart keyboard folio for ipad pro 11-inch1K/yr
  • ipad pro 11 inch smart folio2K/yr
  • keyboard folio2K/yr
  • ipad pro 11 smart folio2K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Keyboard Folio

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Magnetic Strength/Adsorption”
7.0%of orders come back
“Magnet doesnt work”
A buyer, on “Magnetic Strength/Adsorption”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smart Keyboard Folio questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data