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Smart Folio for Ipad 10th Generation

Fail

Demand is soft, at -24.0% this quarter, so Smart Folio for Ipad 10th Generation is a Fail.

Flapen Score
34
34 / 100
Ranks 6,878 of 8,347 Electronics niches · −9 vs the category median of 43
Market size
$81K/yr110K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
51%top-5 click share · 8 brands · 27 sellers

Flapen Score

Smart Folio for Ipad 10th Generation against its category

The dotted line is the Electronics average. Past it, Smart Folio for Ipad 10th Generation is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Folio for Ipad 10th Generation market on Amazon at a glance

Shoppers on Amazon United States searched for Smart Folio for Ipad 10th Generation 110K times last year and spent an estimated $81K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
2.4%
Market size, estimated
$81Ka year
Peak month
December3.2× the quietest month
Top search term
esr ipad a16 case48K searches a year

02 · Price

A sale here is worth $30.17.

Listings sell for $30.17 on average, from $9.84 to $76.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $30.17 that is $3K to $8K a year per listing.

Average price
$30.17inside the $15 to $100 sweet spot
Price range
$9.84–$76.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #649 within Tablet Accessories. It carries 5,451 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#649in Tablet Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,451per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Smart Folio for Ipad 10th Generation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

27

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

3%

  • Brand 167%
  • Brand 215%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Smart Folio for Ipad 10th Generation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Smart Folio for Ipad 10th Generation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esr ipad a16 case48K/yr
  • ipad 10th generation folio case13K/yr
  • speck ipad 10th generation case9K/yr
  • esr ipad 10th generation case12K/yr
  • esr ipad case 10th generation5K/yr
  • ipad 10th generation case speck5K/yr
  • ipad 10th generation case esr2K/yr
  • ipad 10th generation case folio2K/yr
  • ipad 10th gen folio case2K/yr
  • smart folio for ipad 10th generation1K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Folio for Ipad 10th Generation

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Besides that its too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Smart Folio for Ipad 10th Generation questions

Answered from the same tracked data.