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39

smart devil fan

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 66Conversion 35Competition 23Returns 82Price range 35Avg price 60Brand share 21Review moat 23Quality gap 55

Returns

Great1.6%

return rate — above 5% kills the launch gate

Growth

Good+45.1%

90-day search growth — must beat 0% to launch

Avg price

Good$13.20

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$8.09–$18.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,557.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad$9K

$9K/yr · 24K searches

According to Flapen's Amazon United States niche tracking, smart devil fan is a $9K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

smart devil fan market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$10K–$13K
units × avg price
Conversion rate
2.8%
Avg BSR
#119
Page quality
0%
Prime
93%
Sponsored
79%
Out of stock
29.5%
Avg brand age
29 months
Avg seller age
196 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

15

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • EasyAcc33%
  • SMARTDEVIL26%
  • RJVW14%
  • Simpeak10%
  • KinYiLO9%
  • Gaiatop6%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.1% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.1×

Top smart devil fan search terms

  • smartdevil usb desk fan4K/yr
  • smart devil fan7K/yr
  • smart devil5K/yr
  • smartdevil fan4K/yr
  • smartdevil3K/yr
  • smart devil usb fan764/yr
  • smart devil usb desk fan533/yr
All search terms

Top smart devil fan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$86620%$2K30%$3K40%$3K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about smart devil fan

What buyers praise and complain about, mined from review topics.

What buyers love

Noise Level12%

“Noise level is very low”

Strength11%

“sturdy”

Value For Money10%

“Good value for the money”

Assembly/Installation8%

“Perfect install”

Quality-Overall7%

“Good quality, easy to install”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“Fit great”

Drop/Impact Protection4%

“Good protectors”

Durability2%

“the glass itself feels durable”

Portability2%

“Portable fan”

What buyers complain about

Size-Overall14%

“Item larger”

Durability14%

“Breaks easily”

Quality-Overall8%

“Low quality”

Functionality-Overall7%

“Did not work”

Noise Level5%

“very noisy”

Value For Money4%

“It was never any good even at its price”

Security4%

“Not a privacy screen”

Charging2%

“would not charge”

Touch/Button Controls2%

“Yet the screen itself makes the touch on my phone not work properly”

Assembly/Installation2%

“Poor Installation Experience”

Top return reasons

Size-Overall37%
Functionality-Overall13%
Advertised Vs Actual Product6%
Charging6%
Noise Level4%
Defective Material/Parts4%
Strength3%
Value For Money3%
Adhesion/Stickiness3%
Compatibility-Overall3%

Common questions

Is smart devil fan profitable to sell on Amazon United States?
The niche generates $9K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.1%. Flapen's verdict: Skip it (39/100).
How competitive is the smart devil fan niche?
7 brands and 15 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in smart devil fan?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.6%.
When does demand for smart devil fan peak?
Demand peaks in Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the smart devil fan niche?
Listings span $8.09–$18.79; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 7,557 reviews — the moat a new listing must climb.