Small Wireless Keyboard and Mouse
MaybeProducts sell for $26.53 on average, inside the sweet spot. But demand is soft, at -15.8% this quarter, so Small Wireless Keyboard and Mouse is a Maybe.
- Flapen Score
- 51 / 100Top 18% of 8,347 Electronics niches · +8 vs the category median of 4351
- Market size
- $286K/yr276K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 50%top-5 click share · 16 brands · 85 sellers
Flapen Score
Small Wireless Keyboard and Mouse against its category
The dotted line is the Electronics average. Past it, Small Wireless Keyboard and Mouse is stronger. Inside it, weaker.
Market
The Small Wireless Keyboard and Mouse market on Amazon at a glance
Shoppers on Amazon United States searched for Small Wireless Keyboard and Mouse 276K times last year and spent an estimated $286K. The top 5 brands take 79% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.
- Searches, last 12 months
- 276K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $286Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- small keyboard and mouse wireless49K searches a year
02 · Price
A sale here is worth $26.53.
Listings sell for $26.53 on average, from $9.99 to $54.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $26.53 that is $7K to $13K a year per listing.
- Average price
- $26.53inside the $15 to $100 sweet spot
- Price range
- $9.99–$54.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #136 within Keyboards, Mice & Accessories. It carries 10,517 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #136in Keyboards, Mice & Accessories
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 10,517per listing
- Listings tracked
- 31
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Small Wireless Keyboard and Mouse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
85
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
18%
- Brand 145%
- Brand 219%
- Brand 36%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (10 brands, 18%)
Demand
Small Wireless Keyboard and Mouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Small Wireless Keyboard and Mouse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small keyboard and mouse wireless49K/yr
- small wireless keyboard and mouse39K/yr
- compact keyboard and mouse wireless28K/yr
- compact wireless keyboard and mouse27K/yr
- logitech mk47019K/yr
- small keyboard and mouse17K/yr
- compact wireless keyboard mouse combo9K/yr
- compact portable wireless keyboard mouse combo7K/yr
- compact keyboard and mouse10K/yr
- wireless keyboard and mouse small11K/yr
Reviews and returns
What reviews say buyers love and hate about Small Wireless Keyboard and Mouse
We read the reviews and the return reasons for every product selling here.
“Didnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Wireless Keyboard and Mouse questions
Answered from the same tracked data.