small surge protector
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.18avg listing price — sweet spot $15–$100
Price range
Good$5.78–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,204.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 50K searches
According to Flapen's Amazon United States niche tracking, small surge protector is a $39K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep–Nov. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
small surge protector market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 6.1%
- Avg brand age
- 51 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
35
Top-5 brand share
58%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
34%
- One Beat18%
- Gerass12%
- okleeic10%
- TESSAN10%
- Anker8%
- GE8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 2.0×
Top small surge protector search terms
- small surge protector power strip26K/yr
- plug box8K/yr
- cable plug7K/yr
- small power strips with surge protection6K/yr
- multitab3K/yr
- small surge protector 3 outlet579/yr
Top small surge protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Power Strip Surge Protector - One Beat 6 Widely Outlets with 4 USB Ports (2 USB C) 5 Ft Extension Cord Flat Plug Wall Mount Outlet Extender Small Power Strip for Travel Home Office College Dorm Room
One Beat$10.224.7★12,863 rev
Flat Plug Power Strip Surge Protector 3 Outlets Extension Cord 3 ft 3 Prong 300J 10A/1250W Overload Protection Switch Plug Strip for Home Office Child Safety Slide Outlet Covers SGS Approved
Gerass$8.954.6★1,437 rev
GE 3-Outlet Power Strip 5 Inch Braided Extension Cord with Multiple Outlets Grounded Flat Plug ETL Listed White 45190
GE$7.364.8★28,365 rev
6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White
YISHU$9.414.6★51,188 rev
Short Extension Cord 1 ft - Flat Plug Small Power Strip Surge Protetor with 6 Outlets 3 USB (5V/3.4A 17W) Charging Ports Multi Plug Wall Outlet Splitter for Home Office Dorm Roomc White
okleeic$15.084.7★865 rev
Newest
by launch dateShort Extension Cord 1 ft - Flat Plug Small Power Strip Surge Protetor with 6 Outlets 3 USB (5V/3.4A 17W) Charging Ports Multi Plug Wall Outlet Splitter for Home Office Dorm Roomc White
okleeic$15.08865 rev
Flat Plug Power Strip with USB Ports Flat Extension Cord 3FT with 3 AC Outlets 3 USB Ports Short Extension Cord Outlet Splitter with No Surge Protector for Cruise Ship Dorm Room Travel Essentials
okleeic$9.35690 rev
XGGYA Old Work Box Plastic Junction for Switches PVC Electrical 14 cuin Outlet Box Old Work Box 1 Gang Deep ETL Listed for Home Improvement AWG Standard Fire Rated for Two Hours(1 Pack)
XGGYA$5.95992 rev
REKNA USB Wall Charger Dual Port Cube Power Adapter Charger Plug Block Charging Box Dual Port Wall Charging Adapter Compatible for i Phone 14 13 12 11Milky White (3-Pack)
REKNA$5.784,783 rev
Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 5ft Outlet Extender Dorm Room Essentials Home Office TUV Listed
Anker$24.772,558 rev
Trending
90-day click momentum
Wall Mount Power Outlet Strip 4 Outlet Mountable Power Strip with Switch 3ft Cord Under Desk Power Strip for Office/Industrial/Home Flat Plug Black
ICEELEC$14.374.6★
Anker Power Strip with 2000J Surge Protector Flat Plug Extension Cord with Multiple Outlets 8 AC 2 USB A & 1 USB C Port for 20W 5ft Outlet Extender Dorm Room Essentials Home Office TUV Listed
Anker$24.774.8★
Flat Plug Power Strip Surge Protector 3 Outlets Extension Cord 3 ft 3 Prong 300J 10A/1250W Overload Protection Switch Plug Strip for Home Office Child Safety Slide Outlet Covers SGS Approved
Gerass$8.954.6★
Olcorife Flat Plug Power Strip with 5 FT Extension Cord 6 Outlets 3 USB Ports(1 USB C) 3 Sided Outlet Extender for Home Office Travel Dorm Room Essentials White
olcorife$12.394.7★
GE 3-Outlet Power Strip 5 Inch Braided Extension Cord with Multiple Outlets Grounded Flat Plug ETL Listed White 45190
GE$7.364.8★
Common questions
- Is small surge protector profitable to sell on Amazon United States?
- The niche generates $39K/yr across 25 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the small surge protector niche?
- 18 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- When does demand for small surge protector peak?
- Demand peaks in Sep–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the small surge protector niche?
- Listings span $5.78–$24.77; the average listing price is $12.18 (sweet spot $15–$100). The average incumbent carries 18,204 reviews — the moat a new listing must climb.