Small Case

Shoppers searched for this 917K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months

917K

Growth, 90 days vs prior 90

+6.1%

Conversion, latest week

1.4%

Market size, estimated

$434Ka year

Peak month

June1.9× the quietest month

Top search term

waterproof case172K searches a year

Listings sell for $34.77 on average, from $5.85 to $117.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $34.77 that is $3K to $9K a year per listing.

Average price

$34.77inside the $15 to $100 sweet spot

Price range

$5.85–$117.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

3.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #108 within Bags & Cases. It carries 9,569 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

0.9%

Average rank

#108in Bags & Cases

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

9,569per listing

Listings tracked

51

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months