Sleep Headphones Noise Cancelling

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

2.5%

Market size, estimated

$92Ka year

Top search term

sleep headphones noise cancelling29K searches a year

Listings sell for $42.00 on average, from $10.74 to $278.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $42.00 that is $0 to $4K a year per listing.

Average price

$42.00inside the $15 to $100 sweet spot

Price range

$10.74–$278.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

4.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #273 within Headphones & Earbuds. It carries 11,899 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

14.4%

Average rank

#273in Headphones & Earbuds

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

11,899per listing

Listings tracked

49

21 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

16Amazon's first-year sales bar

Average brand age

22 months