skybell doorbell camera
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$126.49avg listing price — sweet spot $15–$100
Review moat
Good1,071.38avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Price range
Okay$45.08–$265.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, skybell doorbell camera is a $39K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
skybell doorbell camera market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $13K–$32K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,528
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 62%
- Out of stock
- 13.0%
- Avg brand age
- 43 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
71
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
7%
- Alarm.com55%
- RESIDEO19%
- SkyBell6%
- Arlo6%
- WYZE4%
- CHAMBERLAIN4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
Top skybell doorbell camera search terms
- skybell doorbell camera22K/yr
- skybell8K/yr
- skybell doorbell3K/yr
Top skybell doorbell camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alarm.com Skybell Slim Line Doorbell Camera (Silver)
Alarm.com$168.453.8★276 rev
Alarm.com Wi-Fi Doorbell Camera SkyBell HD Edition Silver
Alarm.com$265.533.8★92 rev
Resideo DBCAM-TRIMBR2 SkyBell Trim 2 Wi-Fi Video Doorbell Oil Rubbed Bronze Two-Way Audio Motion Sensor Technology Night Vision Silent Mode
RESIDEO$169.122.9★12 rev
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View
Arlo$52.174.2★1,624 rev
Honeywell SkyBell Slim Design 1080p Wi-Fi Video Doorbell Bronze Finish
SkyBell$188.433.9★625 rev
Newest
by launch date
Ring Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.081,096 rev
Wyze Battery Video Doorbell Wireless Camera 1536x1536 HD+ with Color Night Vision 2-Way Audio 1:1 Head-to-Toe View Person/Vehicle/Package Monitor Wire-Free/Wired Option 1 Minute Easy Setup
WYZE$59.86691 rev
Google Nest Doorbell (Wired 3rd Gen) - 2K Video Live View - 2025 - Hazel
Google$149.30896 rev
Chamberlain myQ Video Doorbell | 2K Camera Battery/Wired Color Night Vision Live with 2-Way Talk Motion Detection & Real-Time Alerts 150 Deg Wide View Black
CHAMBERLAIN$50.21691 rev
WYZE Wired Doorbell Camera v2(Existing Doorbell Wiring Required) 2K Security Video Doorbell Color Night Vision 2-Way Audio Package Monitor Works with Alexa & Google Assistant. Free Expert Setup
WYZE$48.963,375 rev
Trending
90-day click momentumRing Wired Doorbell (newest model) Wide-Angle Retinal 2K up to 6x Enhanced Zoom pair with Alexa or Ring Chime for in-home alerts Speckled Gray
Ring$45.084.3★
Honeywell SkyBell Slim Design 1080p Wi-Fi Video Doorbell Bronze Finish
SkyBell$188.433.9★
Alarm.com Wi-Fi Doorbell Camera SkyBell HD Edition Silver
Alarm.com$265.533.8★
Wyze Battery Video Doorbell Wireless Camera 1536x1536 HD+ with Color Night Vision 2-Way Audio 1:1 Head-to-Toe View Person/Vehicle/Package Monitor Wire-Free/Wired Option 1 Minute Easy Setup
WYZE$59.864.2★
Alarm.Com ADC-VDB770 Video Doorbell by alarm.com Incorporated
Alarm.com$185.234.2★
What buyers say about skybell doorbell camera
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Install”
“The quality is solid”
“Video is very clear”
“Great buy for the money”
“Great picture”
“Great clear camera”
“great sense of security”
“Night time is pretty clear”
“battery life lasts long”
“App is easy to use”
What buyers complain about
“Hard to connect”
“Short battery life”
“It doesnt work well”
“Garbage”
“Doesnt hold charge”
“Durability issues”
“overpriced”
“Horrible camera”
“Poor app”
“Unable to set up”
Top return reasons
Common questions
- Is skybell doorbell camera profitable to sell on Amazon United States?
- The niche generates $39K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (31/100).
- How competitive is the skybell doorbell camera niche?
- 9 brands and 71 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in skybell doorbell camera?
- Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.8%.
- When does demand for skybell doorbell camera peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the skybell doorbell camera niche?
- Listings span $45.08–$265.53; the average listing price is $126.49 (sweet spot $15–$100). The average incumbent carries 1,071 reviews — the moat a new listing must climb.