Siren

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.

Searches, last 12 months

721K

Growth, 90 days vs prior 90

-26.1%

Conversion, latest week

0.9%

Market size, estimated

$422Ka year

Peak month

June1.8× the quietest month

Top search term

siren230K searches a year

Listings sell for $68.08 on average, from $8.29 to $191.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $68.08 that is $7K to $17K a year per listing.

Average price

$68.08inside the $15 to $100 sweet spot

Price range

$8.29–$191.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$7K–$17K

Returns

3.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #413 within Security & Surveillance. It carries 323 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#413in Security & Surveillance

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

323per listing

Listings tracked

31

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

54 months