Is single outlet surge protector profitable to sell on Amazon United States?

The niche generates $124K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (44/100).

How competitive is the single outlet surge protector niche?

11 brands and 47 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in single outlet surge protector?

Top complaints mined from reviews: Socket/Port/Plug, Functionality-Overall, Durability. The return rate is 1.4%.

When does demand for single outlet surge protector peak?

Demand peaks in Jan; the busiest month runs 2.7× the quietest.

What does it cost to enter the single outlet surge protector niche?

Listings span $4.63–$29.49; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.

single outlet surge protector

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.63–$29.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.72

avg listing price — sweet spot $15–$100

Growth

Okay+8.6%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,073.38

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$124K

$124K/yr · 117K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, single outlet surge protector is a $124K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

single outlet surge protector market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $147K–$176K; units × avg price
Conversion rate: 9.0%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 8.7%
Avg brand age: 62 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

Cable Matters25%
oviitech20%
Belkin18%
TESSAN13%
BXST8%
BSEED8%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.7×

Open Trend

Top single outlet surge protector search terms

single outlet surge protector42K/yr +11.2%7.8% conv.
single plug surge protector19K/yr +27.6%6.7% conv.
single surge protector16K/yr +1.1%8.2% conv.
compact surge protector single outlet7K/yr -22.8%9.1% conv.
surge protector single outlet8K/yr +21.3%8.3% conv.
single surge protector plug8K/yr +7.3%9.3% conv.
inline surge protector5K/yr +25.3%2.2% conv.
surge protector single5K/yr +36.4%8.4% conv.
one outlet surge protector4K/yr -19.9%7.3% conv.
1 outlet surge protector3K/yr -8.8%6.4% conv.

All search terms

Top single outlet surge protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Belkin 1-Outlet Home Series SurgeCube - Grounded Outlet Portable Wall Tap Adapter with Ground & Protected Light Indicators for Office Charging Brick - White ABS 885 Joules

Belkin$13.184.7★9,365 rev

Single Surge Protector Plug Grounded Outlet Wall Tap Adapter with Indicator Light 1 Outlet 245J/125V ETL White 4Pack

oviitech$11.634.6★5,160 rev

[ETL Listed] Cable Matters 1350 Joules Single Outlet Surge Protector for TV PC Xbox PS5 Refrigerator Treadmill 15A/1875W 500V Clamping Voltage Wall Surge Protector Outlet White

Cable Matters$9.484.7★2,224 rev

Surge Protector 1050 Joules TESSAN Single Plug Surge Protector with Protected Light Indicator 1875W Max Portable Wall Outlet for Appliances TV Computer Refrigerator Treadmill Massage Chair

TESSAN$9.804.7★195 rev

[ETL Listed] Cable Matters 3-Pack Non-Blocking 490 Joules Single Outlet Surge Protector 15A / 1875W Wall Surge Protector Outlet White

Cable Matters$10.354.8★1,345 rev

Newest

by launch date

BXST Single Outlet Surge Protector Small Surge Protector for Refrigerators PC TV and Home Appliances Flat Plug Wall Mount Power Suppressor with LED Indicators 15A 1800W 120V 1 Pack

BXST$9.4546 rev

6mo ago

BSEED 1620 Joules Single Outlet Surge Protector 1800W Mini Surge Protector for Refrigerator PC TV Xbox PS5 Home Appliances Voltage Protector with LED Indicator 120V 4 Pack

BSEED$29.4935 rev

11mo ago

BXST Single Outlet Surge Protector for Refrigerator Small Wall Tap Surge Protector Single Plug 120V Mini Socket Lightning Protection for PC TV Phone PS5 and Home Appliances 15A 1800W 1 Pack

BXST$9.53106 rev

1y ago

Surge Protector 1050 Joules TESSAN Single Plug Surge Protector with Protected Light Indicator 1875W Max Portable Wall Outlet for Appliances TV Computer Refrigerator Treadmill Massage Chair

TESSAN$9.80195 rev

1y ago

[ETL Listed] BSEED Single Outlet Surge 1836 Joules Small Surge Protector with Light Indicator Mini Surge Protector 15A 1875W for Refrigerators PC TV Xbox PS5 and Ohter Home Appliances

BSEED$9.65130 rev

1y ago

What buyers say about single outlet surge protector

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great well made product”

Socket/Port/Plug10%

“Great plug-in”

Advertised Vs Actual Product9%

“As Advertised”

Ease Of Use9%

“Easy to use”

Value For Money9%

“Good investment”

Size-Overall7%

“The size worked great for my needs”

Charging4%

“Allows me to charge usb devices at a convenient location”

Drop/Impact Protection4%

“Surge protector”

Compactness3%

“Compact& lightweight”

Portability3%

“Compact, Simple, and Works as Expected”

What buyers complain about

Socket/Port/Plug10%

“Keeps falling out of socket”

Functionality-Overall10%

“Did not work as promised”

Durability9%

“Broke”

Size-Overall6%

“screws are too short”

Strength6%

“Extremely weak hold”

Charging5%

“While it doesnt provide fast charging”

Quality-Overall5%

“POOR QUALITY”

Weight Heavy4%

“A bit heavy and bulky”

Advertised Vs Actual Product3%

“Misleading”

Design-Overall3%

“The design of this plug doesnt allow you to use the other outlet”

Top return reasons

Size-Overall42%

Socket/Port/Plug9%

Functionality-Overall8%

Advertised Vs Actual Product7%

Compatibility-Overall5%

Value For Money4%

Defective Material/Parts3%

Charging3%

Drop/Impact Protection2%

Connectivity-Overall2%

Common questions

Is single outlet surge protector profitable to sell on Amazon United States?: The niche generates $124K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (44/100).
How competitive is the single outlet surge protector niche?: 11 brands and 47 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in single outlet surge protector?: Top complaints mined from reviews: Socket/Port/Plug, Functionality-Overall, Durability. The return rate is 1.4%.
When does demand for single outlet surge protector peak?: Demand peaks in Jan; the busiest month runs 2.7× the quietest.
What does it cost to enter the single outlet surge protector niche?: Listings span $4.63–$29.49; the average listing price is $11.72 (sweet spot $15–$100). The average incumbent carries 3,073 reviews — the moat a new listing must climb.

single outlet surge protector

single outlet surge protector market data

Competition & brand share

Demand & seasonality

Top single outlet surge protector search terms

Top single outlet surge protector products on Amazon

Top sellers

Newest

Trending

What buyers say about single outlet surge protector

What buyers love

What buyers complain about

Top return reasons

Common questions

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