simplisafe doorbell camera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$133.56avg listing price — sweet spot $15–$100
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Market size
Okay$161K$161K/yr · 160K searches
Price range
Okay$13.80–$312.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,017.08avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, simplisafe doorbell camera is a $161K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
simplisafe doorbell camera market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $401K–$534K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.6%
- Avg brand age
- 26 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- SimpliSafe82%
- splash n color10%
- Arlo5%
- Ring4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top simplisafe doorbell camera search terms
- simplisafe doorbell camera97K/yr
- simplisafe doorbell36K/yr
- simplisafe video doorbell pro7K/yr
- simplisafe video doorbell4K/yr
- simplisafe wireless doorbell6K/yr
- simply safe doorbell3K/yr
- simplisafe doorbell camera wireless4K/yr
- simplisafe wireless doorbell camera3K/yr
- simplisafe front door camera1K/yr
- simplisafe camera doorbell1K/yr
Top simplisafe doorbell camera products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SimpliSafe Wired Doorbell 1080p - Compatible with SimpliSafe Home Security System - Latest Gen
SimpliSafe$161.654.3★2,800 rev
SimpliSafe 9 Piece Wireless Home Security System Gen 3 with Outdoor Camera and Wired Video Doorbell - Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$312.003.8★24 rev
SimpliSafe Outdoor Security Camera Series 2 1080p Wireless and Wired Home Security Camera Compatible with Gen 3 System Motion-Only Alerts
SimpliSafe$148.524.6★299 rev
SimpliSafe 10 Piece Wireless Home Security System with Outdoor Camera- Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$259.004.2★175 rev
SplashNColor Adjustable Wall Mount for SimpliSafe Doorbell Latest Gen Compatible with SimpliSafe Camera Home Security System Secure Mount to Optimize Viewing Angle Easy Install Kit & Outdoor Safe
splash n color$24.003.6★46 rev
Newest
by launch dateSimpliSafe 9 Piece Wireless Home Security System Gen 3 with Outdoor Camera and Wired Video Doorbell - Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$312.0024 rev
SimpliSafe Outdoor Security Camera Series 2 1080p Wireless and Wired Home Security Camera Compatible with Gen 3 System Motion-Only Alerts
SimpliSafe$148.52299 rev
SimpliSafe 10 Piece Wireless Home Security System with Outdoor Camera- Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$259.00175 rev
SimpliSafe 6 Piece Wireless Home Security System with Outdoor Camera - Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$186.2082 rev
SplashNColor Adjustable Wall Mount Compatible with SimpliSafe Doorbell Latest Gen Camera Home Security System Secure Mount to Optimize Viewing Angle Easy Install Kit & Outdoor Safe
splash n color$24.2746 rev
Trending
90-day click momentumSplashNColor Adjustable Wall Mount Compatible with SimpliSafe Doorbell Latest Gen Camera Home Security System Secure Mount to Optimize Viewing Angle Easy Install Kit & Outdoor Safe
splash n color$24.273.6★
SimpliSafe Smart Alarm Wireless Indoor Security Camera
SimpliSafe$109.604.6★
Arlo Video Doorbell 2K (2nd Gen Latest Release) Wireless or Wired Package Detection Person & Vehicle Recognition 1-Month Secure Plan 2-Way Audio Night Vision Head to Toe Video View
Arlo$52.174.2★
SimpliSafe 9 Piece Wireless Home Security System Gen 3 with Outdoor Camera and Wired Video Doorbell - Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$312.003.8★
SimpliSafe 10 Piece Wireless Home Security System with Outdoor Camera- Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant
SimpliSafe$259.004.2★
What buyers say about simplisafe doorbell camera
What buyers praise and complain about, mined from review topics.What buyers love
“Video is very clear”
“Easy to install”
“Best value”
“BEST QUALITY”
“Security and easy”
“Picture quality is perfect”
“super clear view, even at night”
“The motion detection works great”
“App works well”
“Sound is good”
What buyers complain about
“it just suddenly stopped connecting”
“still wont work properly”
“It a bit pricey”
“The app itself is worst”
“Horrible battery life”
“Misleading, not good at all”
“Broken”
“The delay in camera feed is horrible as well”
“it wouldn't recharge”
“Theres a slight delay before recording starts”
Top return reasons
Common questions
- Is simplisafe doorbell camera profitable to sell on Amazon United States?
- The niche generates $161K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the simplisafe doorbell camera niche?
- 4 brands and 32 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in simplisafe doorbell camera?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Value For Money. The return rate is 5.4% — above our launch gate.
- When does demand for simplisafe doorbell camera peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the simplisafe doorbell camera niche?
- Listings span $13.80–$312.00; the average listing price is $133.56 (sweet spot $15–$100). The average incumbent carries 5,017 reviews — the moat a new listing must climb.