Simplisafe Doorbell Camera
FailThe top 5 brands take 100% of clicks, so Simplisafe Doorbell Camera is a Fail.
- Flapen Score
- 33 / 100Ranks 7,120 of 8,347 Electronics niches · −10 vs the category median of 4333
- Market size
- $161K/yr160K searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 32 sellers
Flapen Score
Simplisafe Doorbell Camera against its category
The dotted line is the Electronics average. Past it, Simplisafe Doorbell Camera is stronger. Inside it, weaker.
Market
The Simplisafe Doorbell Camera market on Amazon at a glance
Shoppers on Amazon United States searched for Simplisafe Doorbell Camera 160K times last year and spent an estimated $161K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $161Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- simplisafe doorbell camera97K searches a year
02 · Price
A sale here is worth $133.56.
Listings sell for $133.56 on average, from $13.80 to $312.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $133.56 that is $67K to $100K a year per listing.
- Average price
- $133.56above the $15 to $100 sweet spot
- Price range
- $13.80–$312.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $67K–$100K
- Returns
- 5.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #290 within Security & Surveillance. It carries 5,017 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #290in Security & Surveillance
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 5,017per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Simplisafe Doorbell Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 210%
- Brand 35%
- Brand 44%
Demand
Simplisafe Doorbell Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Simplisafe Doorbell Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- simplisafe doorbell camera97K/yr
- simplisafe doorbell36K/yr
- simplisafe video doorbell pro7K/yr
- simplisafe video doorbell4K/yr
- simplisafe wireless doorbell6K/yr
- simply safe doorbell3K/yr
- simplisafe doorbell camera wireless4K/yr
- simplisafe wireless doorbell camera3K/yr
- simplisafe front door camera1K/yr
- simplisafe camera doorbell1K/yr
Reviews and returns
What reviews say buyers love and hate about Simplisafe Doorbell Camera
We read the reviews and the return reasons for every product selling here.
“it just suddenly stopped connecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
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FAQ
Common Simplisafe Doorbell Camera questions
Answered from the same tracked data.