Simplisafe Doorbell Camera

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

+26.5%

Conversion, latest week

0.8%

Market size, estimated

$161Ka year

Peak month

December2.0× the quietest month

Top search term

simplisafe doorbell camera97K searches a year

Listings sell for $133.56 on average, from $13.80 to $312.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $133.56 that is $67K to $100K a year per listing.

Average price

$133.56above the $15 to $100 sweet spot

Price range

$13.80–$312.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

$67K–$100K

Returns

5.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #290 within Security & Surveillance. It carries 5,017 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#290in Security & Surveillance

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

5,017per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months