silicone keyboard
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.27avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,227.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$11.05–$161.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, silicone keyboard is a $49K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
silicone keyboard market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,330
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 6.5%
- Avg brand age
- 48 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
73
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
17%
- sungwoo57%
- Adesso12%
- Kensington6%
- Generic3%
- Amazon Basics3%
- Luzarriba3%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top silicone keyboard search terms
- waterproof keyboard24K/yr
- rubber keyboard10K/yr
- flexible keyboard10K/yr
- washable keyboard7K/yr
- waterproof keyboard and mouse4K/yr
- industrial keyboard5K/yr
- silicone keyboard wireless5K/yr
- rollable keyboard4K/yr
- dustproof keyboard3K/yr
- roll up keyboard wireless4K/yr
Top silicone keyboard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sungwoo Foldable Silicone USB Wired Standard Waterproof Rollup Keyboard for PC Notebook Laptop Full Size (Black)
sungwoo$20.324.0★1,639 rev
sungwoo Wireless Silicone Keyboard 2.4GHz Wireless Foldable Rollup Keyboard Waterproof Dustproof and Lightweight Perfect for PC Notebook Laptop and Travel(Black)
sungwoo$20.293.4★115 rev
Adesso Easy Touch 630Ub Wired Waterproof Keyboard (AKB-630UB) Black
Adesso$28.674.2★217 rev
sungwoo Foldable Silicone Keyboard USB Wired Waterproof Rollup Keyboard for PC Notebook Laptop (All Black)
sungwoo$19.914.0★1,227 rev
Kensington Pro Fit USB Washable Keyboard Black (K64407US) 17-3/4 Width
Kensington$30.374.1★225 rev
Newest
by launch date
WetKeys Blue Connect Professional-Grade Rigid Silicone Waterproof Wireless Bluetooth; Keyboard with ON/Off Switch (BT) (Black) | KBWKRBT99Si-BK
WetKeys$161.330 rev
SVJEFY Foldable Silicone USB Wired Waterproof Portable Soft Keyboard Roll up Compact Rubber Flexible USB Quiet Computer Keyboard Plug and Play for Laptop PC MAC Notebook Desktop Travel
SVJEFY$15.311 rev
Luzarriba Backlit Computer Keyboards Wired USB LED Keyboard with 7 Colors Backlight Plug and Play Waterproof Full Size Quiet Computer Keyboard for Windows Desktop PC Laptop Gaming
Luzarriba$24.05410 rev
sungwoo Wireless Silicone Keyboard 2.4GHz Wireless Foldable Rollup Keyboard Waterproof Dustproof and Lightweight Perfect for PC Notebook Laptop and Travel(Black)
sungwoo$20.29115 rev
GoDex Industrial USB Keyboard for Printers - Water Resistant Compact Rigid Keyboard Dustproof Waterproof for Manufacturing Warehouse Outdoor Use 11 x 4.75 Inch - Pack of 1
Generic$44.761 rev
Trending
90-day click momentumWetKeys Blue Connect Professional-Grade Rigid Silicone Waterproof Wireless Bluetooth; Keyboard with ON/Off Switch (BT) (Black) | KBWKRBT99Si-BK
WetKeys$161.330.0★
GoDex Industrial USB Keyboard for Printers - Water Resistant Compact Rigid Keyboard Dustproof Waterproof for Manufacturing Warehouse Outdoor Use 11 x 4.75 Inch - Pack of 1
Generic$44.765.0★
Foldable Silicone Keyboard 85-key Silent Portable Silicone Wired Keyboard USB Interface Connection Soft Rubber Rollable Lightweight Waterproof Dustproof for Desktops Notebooks Travel (black)
Generic$15.114.5★
SVJEFY Foldable Silicone USB Wired Waterproof Portable Soft Keyboard Roll up Compact Rubber Flexible USB Quiet Computer Keyboard Plug and Play for Laptop PC MAC Notebook Desktop Travel
SVJEFY$15.314.0★
Sanpyl USB Wired Foldable Silicone Keyboard 103 Keys Blue Mute PC Laptop
Sanpyl$17.244.2★
What buyers say about silicone keyboard
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Good quality”
“Works as advertised”
“The buttons are responsive”
“having it handy”
“Its beautiful colors”
“Good durable product”
“The function keys work as expected by default. e. g.”
“portable which is useful for travel”
“less flimsy than most”
What buyers complain about
“Broke after 3 months”
“Buttons dont work”
“Buy a better quality one”
“Didn't work”
“doesn't stay connected”
“the keys kept sticking”
“It just was not the right fit for me”
“the color settings suck”
“Does not work with Mac, at all”
“Keyboard is NOT worth buying”
Top return reasons
Common questions
- Is silicone keyboard profitable to sell on Amazon United States?
- The niche generates $49K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the silicone keyboard niche?
- 15 brands and 73 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in silicone keyboard?
- Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 1.3%.
- When does demand for silicone keyboard peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the silicone keyboard niche?
- Listings span $11.05–$161.33; the average listing price is $34.27 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.