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Silicone Keyboard

Fail

Shoppers spend an estimated $49K a year here, so Silicone Keyboard is a Fail.

Flapen Score
43
43 / 100
Ranks 4,131 of 8,347 Electronics niches · on the category median
Market size
$49K/yr76K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
69%top-5 click share · 15 brands · 73 sellers

Flapen Score

Silicone Keyboard against its category

The dotted line is the Electronics average. Past it, Silicone Keyboard is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Keyboard market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Keyboard 76K times last year and spent an estimated $49K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
1.9%
Market size, estimated
$49Ka year
Peak month
April1.4× the quietest month
Top search term
waterproof keyboard24K searches a year

02 · Price

A sale here is worth $34.27.

Listings sell for $34.27 on average, from $11.05 to $161.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $34.27 that is $3K to $9K a year per listing.

Average price
$34.27inside the $15 to $100 sweet spot
Price range
$11.05–$161.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #1,330 within Keyboards, Mice & Accessories. It carries 1,227 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
95%
Out of stock, average day
6.5%
Average rank
#1,330in Keyboards, Mice & Accessories
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
1,227per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Silicone Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

73

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • Brand 157%
  • Brand 212%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 17%)

Demand

Silicone Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silicone Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • waterproof keyboard24K/yr
  • rubber keyboard10K/yr
  • flexible keyboard10K/yr
  • washable keyboard7K/yr
  • waterproof keyboard and mouse4K/yr
  • industrial keyboard5K/yr
  • silicone keyboard wireless5K/yr
  • rollable keyboard4K/yr
  • dustproof keyboard3K/yr
  • roll up keyboard wireless4K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Keyboard

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
19%of negative reviews mention “Durability”
1.3%of orders come back
“Broke after 3 months”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Silicone Keyboard questions

Answered from the same tracked data.