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Sigma 10-18mm F2.8 Sony

Fail

The top 5 brands take 100% of clicks, so Sigma 10-18mm F2.8 Sony is a Fail.

Flapen Score
22
22 / 100
Ranks 8,206 of 8,347 Electronics niches · −21 vs the category median of 43
Market size
$192K/yr39K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
85%top-5 click share · 3 brands · 99 sellers

Flapen Score

Sigma 10-18mm F2.8 Sony against its category

The dotted line is the Electronics average. Past it, Sigma 10-18mm F2.8 Sony is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sigma 10-18mm F2.8 Sony market on Amazon at a glance

Shoppers on Amazon United States searched for Sigma 10-18mm F2.8 Sony 39K times last year and spent an estimated $192K. All 3 brands take every click. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
0.8%
Market size, estimated
$192Ka year
Top search term
sigma 10-18mm f2.8 sony25K searches a year

02 · Price

A sale here is worth $651.44.

Listings sell for $651.44 on average, from $549.29 to $687.91. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $651.44 that is $0 to $65K a year per listing.

Average price
$651.44above the $15 to $100 sweet spot
Price range
$549.29–$687.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$65K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #409 within Lenses. It carries 85 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
70%
Out of stock, average day
8.5%
Average rank
#409in Lenses
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
85per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sigma 10-18mm F2.8 Sony products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 34%

Demand

Sigma 10-18mm F2.8 Sony search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 10 of 12 months tracked

Search terms

Top Sigma 10-18mm F2.8 Sony search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sigma 10-18mm f2.8 sony25K/yr
  • sigma 10-185K/yr
  • 10-18mm sony lens3K/yr
  • sony 10-18mm5K/yr
  • sony 10-181K/yr

Reviews and returns

What reviews say buyers love and hate about Sigma 10-18mm F2.8 Sony

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Lenses”
13%of negative reviews mention “Field Of View”
5.1%of orders come back
“seeing I have a FX30 it didn't give me a wide enough view”
A buyer, on “Field Of View”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sigma 10-18mm F2.8 Sony questions

Answered from the same tracked data.