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Shotgun Mic

Fail

The top 5 brands take 97% of clicks, so Shotgun Mic is a Fail.

Flapen Score
41
41 / 100
Ranks 4,876 of 8,347 Electronics niches · −2 vs the category median of 43
Market size
$1.4M/yr470K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
57%top-5 click share · 8 brands · 105 sellers

Flapen Score

Shotgun Mic against its category

The dotted line is the Electronics average. Past it, Shotgun Mic is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shotgun Mic market on Amazon at a glance

Shoppers on Amazon United States searched for Shotgun Mic 470K times last year and spent an estimated $1.4M. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
470K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
2.3%
Market size, estimated
$1.4Ma year
Peak month
December3.8× the quietest month
Top search term
shotgun mic154K searches a year

02 · Price

A sale here is worth $124.52.

Listings sell for $124.52 on average, from $22.94 to $346.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $124.52 that is $31K to $62K a year per listing.

Average price
$124.52above the $15 to $100 sweet spot
Price range
$22.94–$346.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$31K–$62K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #35 within Accessories. It carries 2,287 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#35in Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,287per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Shotgun Mic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

105

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

2%

  • Brand 143%
  • Brand 231%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Shotgun Mic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Shotgun Mic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shotgun mic154K/yr
  • shotgun microphone67K/yr
  • sennheiser mke 60034K/yr
  • rode videomic go ii31K/yr
  • rode shotgun mic36K/yr
  • rode videomicro20K/yr
  • rode videomic17K/yr
  • mke 60013K/yr
  • shotgun mic for camera16K/yr
  • rode videomicro ii7K/yr

Reviews and returns

What reviews say buyers love and hate about Shotgun Mic

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Microphone”
21%of negative reviews mention “Audio Quality”
6.6%of orders come back
“Doesnt pick up or output any sound”
A buyer, on “Audio Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shotgun Mic questions

Answered from the same tracked data.