Self Protection Devices for Women

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

+20.2%

Conversion, latest week

3.9%

Market size, estimated

$65Ka year

Peak month

December42.2× the quietest month

Top search term

shes birdie alarm for women33K searches a year

Listings sell for $25.04 on average, from $13.59 to $31.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $25.04 that is $6K to $13K a year per listing.

Average price

$25.04inside the $15 to $100 sweet spot

Price range

$13.59–$31.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$6K–$13K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #71 within Security & Surveillance. It carries 5,697 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#71in Security & Surveillance

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,697per listing

Listings tracked

8

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months