Selena

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months

605K

Growth, 90 days vs prior 90

-14.1%

Conversion, latest week

1.0%

Market size, estimated

$140Ka year

Peak month

December3.5× the quietest month

Top search term

selena355K searches a year

Listings sell for $23.37 on average, from $7.92 to $125.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $23.37 that is $0 to $2K a year per listing.

Average price

$23.37inside the $15 to $100 sweet spot

Price range

$7.92–$125.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #12,514 within Skins & Decals. It carries 414 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

4.2%

Average rank

#12,514in Skins & Decals

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

414per listing

Listings tracked

22

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months