Security System

Shoppers searched for this 835K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $908K a year.

Searches, last 12 months

835K

Growth, 90 days vs prior 90

+0.7%

Conversion, latest week

1.1%

Market size, estimated

$908Ka year

Peak month

February3.4× the quietest month

Top search term

security system302K searches a year

Listings sell for $95.30 on average, from $19.40 to $369.56. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $95.30 that is $48K to $71K a year per listing.

Average price

$95.30inside the $15 to $100 sweet spot

Price range

$19.40–$369.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$48K–$71K

Returns

6.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Video Surveillance. It carries 5,700 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#76in Video Surveillance

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,700per listing

Listings tracked

25

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months