Is security system profitable to sell on Amazon United States?

The niche generates $908K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (41/100).

How competitive is the security system niche?

10 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in security system?

Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 6.1% — above our launch gate.

When does demand for security system peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the security system niche?

Listings span $19.40–$369.56; the average listing price is $95.30 (sweet spot $15–$100). The average incumbent carries 5,700 reviews — the moat a new listing must climb.

security system

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Avg price

Great$95.30

avg listing price — sweet spot $15–$100

Market size

Great$908K

$908K/yr · 835K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad5,700.4

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$19.40–$369.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, security system is a $908K/yr Amazon United States market (835K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

security system market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 1.1%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

Kasa Smart37%
Tapo28%
ANNKE12%
SimpliSafe10%
PGST4%
REOLINK2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top security system search terms

security system302K/yr -0.9%0.1% conv.
kasa outdoor camera121K/yr +3.1%3.3% conv.
4k security camera56K/yr +7.1%0.2% conv.
4 camera security system30K/yr +11.9%0.2% conv.
kasa camera outdoor35K/yr -7.6%3.4% conv.
wired security camera outdoor46K/yr -17.2%0.2% conv.
security camera outdoor wired29K/yr +6.8%0.3% conv.
outdoor camera wired30K/yr -14.1%0.5% conv.
wired outdoor security camera25K/yr +3.2%0.4% conv.
security camera wired26K/yr +0.2%0.4% conv.

All search terms

Top security system products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kasa 2K+ Outdoor Wired Security Camera - Person/Motion Detection 24/7 Recording 2-Way Audio Siren Starlight Color Night Vision Subscription-Free Local Storage or Optional Cloud KC420WS

Kasa Smart$38.854.4★4,791 rev

Tapo 1080P Outdoor Wired Pan/Tilt Security Wi-Fi Camera 360 View Motion Tracking Works with Alexa & Google Home Night Vision Free AI Detection Cloud & SD Card Storage(up to 512GB) Tapo C500

Tapo$31.924.5★6,819 rev

ANNKE 3K Lite Wired Security Camera System Outdoor with AI Human/Vehicle Detection 8CH H.265+ DVR and 8 x 1920TVL 2MP IP67 Home CCTV Cameras with Smart Dual Light Color Night Vision 1TB Hard Drive

ANNKE$235.804.4★4,621 rev

SimpliSafe 8 Piece Wireless Home Security System - Optional 24/7 Professional Monitoring - No Contract - Compatible with Alexa and Google Assistant White

SimpliSafe$157.704.5★2,674 rev

Wireless Alarm System for Home Security 24 Pcs Home Alarm System Wireless DIY Kit WiFi+GSM/4G with Instant App Alerts NO MonthlyFees SOS Button App & Remote Control Work with Alexa for Apartment

PGST$127.913.7★8 rev

Newest

by launch date

ADT Blu Security Starter Kit DIY Home Alarm System with Door and Window Sensors Motion Detector Wireless Security for House and Apartment Easy Install ADT+ App Control

ADT Blu$188.3622 rev

1mo ago

eufy Security Indoor/Outdoor Camera C31 IP66 Spotlight-Free Color Night Vision 360 Pan &Tilt AutoTracking AI Human/Vehicle/Pet/Cry Detection 24/7 Recording Dual External Antennas(No Subscription)

eufy Security$47.84265 rev

4mo ago

Wireless Alarm System for Home Security 24 Pcs Home Alarm System Wireless DIY Kit WiFi+GSM/4G with Instant App Alerts NO MonthlyFees SOS Button App & Remote Control Work with Alexa for Apartment

PGST$127.918 rev

6mo ago

4CH 1080P Wired Security Camera System AIWIXEN CCTV DVR with 512GB Hard Drive 4 x Home Surveillance IP68 Waterproof Security Cameras with Human Vehicle Detection Remote Access 24-7 Recording

Aiwixen$112.46114 rev

8mo ago

Tapo 4K Indoor Pan/Tilt Wired Security Camera - Works as a Baby Monitor Person/Pet Detection Facial Recognition 360 AI Motion Tracking Subscription-Free Local Storage or Optional Cloud C260

Tapo$50.43480 rev

1y ago

What buyers say about security system

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Money well spent”

Quality-Overall14%

“The build quality feels solid”

Assembly/Installation9%

“Incredibly easy to install”

Image/Picture Clarity7%

“Picture quality is great”

Video Quality5%

“Clear video”

Software/Application5%

“Easy to use app”

Night Vision4%

“Night Vision is great”

Ease Of Use4%

“Easy peasy”

Security4%

“Great security buy”

Advertised Vs Actual Product3%

“Works as advertised”

What buyers complain about

Connectivity-Overall14%

“Disconnects often”

Durability11%

“Not durable”

Functionality-Overall9%

“Didn't work”

Camera Quality6%

“Camera just stopped working”

Software/Application5%

“App is horrible”

Quality-Overall4%

“Inconsistent quality”

Motion Detection4%

“not a true motion sensor”

Assembly/Installation3%

“could not set it up properly”

Charging3%

“Wont hold a charge”

Recording Feature3%

“Not recording well”

Top return reasons

Connectivity-Overall30%

Compatibility-Overall11%

Functionality-Overall9%

Camera Quality9%

Value For Money5%