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Seagate Ironwolf

Fail

The top 5 brands take 100% of clicks, so Seagate Ironwolf is a Fail.

Flapen Score
38
38 / 100
Ranks 5,797 of 8,347 Electronics niches · −5 vs the category median of 43
Market size
$2.2M/yr739K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
71%top-5 click share · 2 brands · 139 sellers

Flapen Score

Seagate Ironwolf against its category

The dotted line is the Electronics average. Past it, Seagate Ironwolf is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Seagate Ironwolf market on Amazon at a glance

Shoppers on Amazon United States searched for Seagate Ironwolf 739K times last year and spent an estimated $2.2M. All 2 brands take every click. Demand peaks in Jun–Jul–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
739K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
1.4%
Market size, estimated
$2.2Ma year
Peak month
July3.8× the quietest month
Top search term
seagate ironwolf116K searches a year

02 · Price

A sale here is worth $214.03.

Listings sell for $214.03 on average, from $113.34 to $384.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $214.03 that is $161K to $214K a year per listing.

Average price
$214.03above the $15 to $100 sweet spot
Price range
$113.34–$384.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$161K–$214K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #50 within Data Storage. It carries 11,800 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
73%
Out of stock, average day
2.0%
Average rank
#50in Data Storage
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
11,800per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Seagate Ironwolf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

139

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 247%

Demand

Seagate Ironwolf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Seagate Ironwolf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seagate ironwolf116K/yr
  • wd red132K/yr
  • wd red plus83K/yr
  • western digital red68K/yr
  • 2.5 sata hard drive51K/yr
  • ironwolf45K/yr
  • seagate ironwolf 4tb28K/yr
  • 4tb nas hard drive34K/yr
  • wd red plus 4tb21K/yr
  • iron wolf nas drive15K/yr

Reviews and returns

What reviews say buyers love and hate about Seagate Ironwolf

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
17%of negative reviews mention “Functionality-Overall”
3.3%of orders come back
“due to poor write performance”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Seagate Ironwolf questions

Answered from the same tracked data.