Seagate

Shoppers searched for this 531K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

531K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

2.9%

Market size, estimated

$2.6Ma year

Peak month

November1.8× the quietest month

Top search term

5tb external hard drive166K searches a year

Listings sell for $165.10 on average, from $126.14 to $266.55. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $165.10 that is $248K to $330K a year per listing.

Average price

$165.10above the $15 to $100 sweet spot

Price range

$126.14–$266.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$248K–$330K

Returns

2.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Data Storage. It carries 85,018 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#20in Data Storage

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

85,018per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months