schiit modi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great342.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$186.14avg listing price — sweet spot $15–$100
Market size
Bad$82K$82K/yr · 68K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Price range
Bad$80.69–$345.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, schiit modi is a $82K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 23/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
schiit modi market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $47K–$93K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 22.4%
- Avg brand age
- 44 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Schiit94%
- Fanmusic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Top schiit modi search terms
- modi23K/yr
- schiit dac17K/yr
- schiit modi17K/yr
- schiit modi+3K/yr
- schitt dac2K/yr
- schiit modi 32K/yr
- schitt audio dac2K/yr
- schitt modi844/yr
Top schiit modi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schiit Modi 5 High Performance Affordable Flexible Mesh DAC - Black
Schiit$156.314.4★23 rev
Schiit Modi 5 High Performance Affordable Flexible Mesh DAC - Silver
Schiit$165.654.4★23 rev
Schiit Mimir Balanced Mesh DAC Digital to Analog Converter - Black
Schiit$345.263.0★2 rev
Schiit Fulla E Headphone DAC/Amp with Mic Input for Gaming & Comms
Schiit$133.334.2★267 rev
SMSL SU-1 MQA MQA-CD Audio Decoder AK4493S XU316 768kHz/32Bit DSD512 Hi-Res DAC
Fanmusic$80.694.2★1,740 rev
Newest
by launch dateSchiit Mimir Balanced Mesh DAC Digital to Analog Converter - Black
Schiit$345.262 rev
Schiit Magni Unity Headphone Amp and Preamp with Mesh DAC - Black
Schiit$235.602 rev
Schiit Modi 5 High Performance Affordable Flexible Mesh DAC - Black
Schiit$156.3123 rev
Schiit Modi 5 High Performance Affordable Flexible Mesh DAC - Silver
Schiit$165.6523 rev
SMSL SU-1 MQA MQA-CD Audio Decoder AK4493S XU316 768kHz/32Bit DSD512 Hi-Res DAC
Fanmusic$80.691,740 rev
Trending
90-day click momentumSchiit Mimir Balanced Mesh DAC Digital to Analog Converter - Black
Schiit$345.263.0★
Schiit Magni Unity Headphone Amp and Preamp with Mesh DAC - Black
Schiit$235.605.0★
Schiit Modi 5 High Performance Affordable Flexible Mesh DAC - Black
Schiit$156.314.4★
Schiit Modi 5 High Performance Affordable Flexible Mesh DAC - Silver
Schiit$165.654.4★
Schiit Fulla E Headphone DAC/Amp with Mic Input for Gaming & Comms
Schiit$133.334.2★
What buyers say about schiit modi
What buyers praise and complain about, mined from review topics.What buyers love
“Very affordable”
“their very cost-effective quality products”
“Perfect System Match”
“The construction feels durable”
“A perfect headphone amp for a mostly digital setup”
“Lots of excellent cables with usb b input”
“Everything connected alright”
“the charge would last for approximately six hours”
“It works”
“No buzz or hiss as far as I can hear”
What buyers complain about
“Broke completely after a few months of use”
“not as good as this one”
“Doesn't work”
“a bit pricey”
“making it impossible to establish a secure or stable connection”
“It came with the wrong manual, Mani,”
“Seams to be common issue”
“the microphone input unusable after about 4 months”
“Echoing other reviews”
Top return reasons
Common questions
- Is schiit modi profitable to sell on Amazon United States?
- The niche generates $82K/yr across 6 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (23/100).
- How competitive is the schiit modi niche?
- 2 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in schiit modi?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 10.1% — above our launch gate.
- When does demand for schiit modi peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the schiit modi niche?
- Listings span $80.69–$345.26; the average listing price is $186.14 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.