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Sauna Speaker

Fail

The top 5 products take 88% of clicks, so Sauna Speaker is a Fail.

Flapen Score
32
32 / 100
Ranks 7,308 of 8,347 Electronics niches · −11 vs the category median of 43
Market size
$120K/yr26K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
88%top-5 click share · 7 brands · 23 sellers

Flapen Score

Sauna Speaker against its category

The dotted line is the Electronics average. Past it, Sauna Speaker is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sauna Speaker market on Amazon at a glance

Shoppers on Amazon United States searched for Sauna Speaker 26K times last year and spent an estimated $120K. The top 5 brands take 95% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
5.9%
Market size, estimated
$120Ka year
Top search term
sauna speaker10K searches a year

02 · Price

A sale here is worth $78.29.

Listings sell for $78.29 on average, from $22.83 to $247.57. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $78.29 that is $0 to $8K a year per listing.

Average price
$78.29inside the $15 to $100 sweet spot
Price range
$22.83–$247.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #788 within Portable Audio & Video. It carries 20,705 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#788in Portable Audio & Video
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
20,705per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sauna Speaker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 223%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Sauna Speaker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sauna speaker10K/yr
  • sauna speakers5K/yr
  • heat resistant speaker for sauna3K/yr
  • sauna bluetooth speaker3K/yr
  • harvia sauna speaker2K/yr
  • sauna speaker heat proof3K/yr

Reviews and returns

What reviews say buyers love and hate about Sauna Speaker

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Audio Quality”
13%of negative reviews mention “Audio Quality”
3.0%of orders come back
“sounds terrible”
A buyer, on “Audio Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sauna Speaker questions

Answered from the same tracked data.